So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Below are common mistakes most beginners make and some tips on how to avoid them.
What is a blog?
Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It’s often a series of editorial content centered around a central topic that demonstrates industry expertise — for instance, a camping company might write blog posts like “The 10 best sleeping bags” or “how much do camping trailers weigh”.
Blogs can help drive traffic to your website, convert that traffic into leads, establish authority in your industry, and ultimately grow your business. In fact, organizations are 13x more likely to see positive ROI by prioritizing blogging.
Most of a blog’s traffic is driven organically — in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. However, there are a lot of organizations competing for your audience’s attention, so it’s important to avoid common blog mistakes to stand out.
Blogging Tips for Beginners
- Create blog posts that serve your larger company goals.
- Write as you talk.
- Show your personality; don’t tell it.
- Make your point again and again.
- Start with a very specific working title.
- Use a specific post type, create an outline, and use headers.
- Use data and research to back up the claims you make in your posts.
- When drawing from others’ ideas, cite them.
- Take 30 minutes to edit your post.
- At a certain point, just publish it.
- Blog consistently with the help of an editorial calendar.
- Focus on the long-term benefits of organic traffic.
- Add a subscription CTA to your blog and set up an email newsletter.
How Blogs Help Lead Growth
Lately, our blog has been focusing on the benefits of business Facebook pages; but what about business blogs? According to a past study of 2,300 HubSpot customers, the ones who had blogs witnessed an average 178% higher lead growth than those who didn’t blog.
Blogging can lead to other benefits for your business as well…
Another Hubspot study conducted in August of 2009 – viewed here – revealed that businesses that blog receive better marketing results in general. The study surveyed 795 businesses that blogged and 736 that didn’t. The results showed that business that blogged received:
- 55% more page visits
- 97% more inbound links
- 434% more indexed pages
It makes sense; you’re constantly expanding the online content associated with your business, which in turn draws more attention to your site, from both people and search engines. There are many distinct blogging benefits. A blog provides:
- An opportunity to expand keyword-rich content;
- An interface that is highly tuned for search engines;
- An excellent way to earn inbound links;
- A forum for you, as a professional, to display your expertise.
With a blog RSS feed on your site, you also have an automatic way to produce dynamic content for your main site. Many blogging businesses find their websites easily zooming above competitors’ static-content websites in the search results. For more information about how to effectively blog for business, click here. Remember, just because you have a blog doesn’t mean your website traffic is going to shoot through the roof. You need to take care of your blog consistently, monitor the comments your posts generate, and make sure your content doesn’t get stale with regular posting. Blogging is also more effective in garnering leads as part of a complete internet marketing strategy. When combined with an optimized main site and active participation on social media sites, blogging will help deliver a higher volume of high-quality website traffic and leads.
To become an expert at blogging and generate a recurring revenue each and every single month join our Passive Blog Academy at CLICK HERE where we take you step by step through the entire process whether a current blogger or newbie.