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Top 5 Tips for Effective Brand Identity Design

Every business owner should be able to completely know and understand their brand. A lot of entrepreneurs disregard this and end up making some blatant brand-related mistakes, such as using an ill-designed logo, not maintaining regular brand efforts, or not being completely transparent and honest about their products.

But perhaps the worst mistake they can make is having a poorly defined brand identity, or not defining it at all. And yet, so many businesses have fallen into this trap because they thought the quality of their products or services would be enough.

Spoiler alert: it isn’t!

Why is it so important? Think about it this way: you’re going on a first date with someone you really like, and you want to win them over. Of course, you’ll be making efforts and you’ll be dressing in a certain way, choosing certain activities, and overall, you’ll be on your best behavior. Essentially, you’ll be creating a persona to help this person see that you are worth dating.

Well now, think of your audience as this person. Your brand identity’s job is to wow them and win them over. In the same way, you’ll try to charm a person on a first date, your brand will help attract customers and retain them because there is nothing more important for a business than making a great first impression.

Keeping this in mind, here are five important tips to follow in order to come up with an effective brand identity design.

1.   Think of it as selling your brand, not your products or services

Product-centric marketing is not trendy anymore. Today, consumers care more about your image than your products. Let’s take as an example the cosmetics company The Body Shop. Sure, other companies offer nicer products, but The Body Shop not only sells their cosmetics, but they also sell a whole brand idea. Buying from them means being ecologically responsible, as this is a cruelty-free brand that doesn’t test on animals.

Today, you’ve got less than 20 seconds to win over your customers, and this is definitely not long enough to show how great your products are. What will make get you sales is the image you cultivate as a brand, so make sure it’s a great one!

2.   Your brand design should reflect what your business really is

Sure, you should definitely think about what your audience wants to see, but don’t let that keep you from being true to yourself and your company’s values. Who you are as a business should be the only thing dictating your marketing and branding strategies.

For example, if you’re a company that specializes in app development, high-end technology, your website, and social media should be just as sleek.

It might seem like a small decision, but it is the one thing that helps create an honest, authentic, and agreeable relationship with your audience.

3.   You are only as good as what you invest in

So don’t invest in a cheap copy or design. A professional logo design especially is a must. A logo is the first thing that comes to mind when people think about a certain brand, so make sure yours is unique and well-designed.

Your art and copy play a huge role in defining who you are as a brand, so don’t let that definition be “cheap” or “confusing”.


A great example of a logo design that works perfectly with a company’s image is Apple’s logo. Just like the company’s products, Apple’s logo is monochrome, minimalistic, and sleek. So, invest in professional work, and you’ll get an attractive design that will help your brand outshine the competition.

4.   You can always go through a rebrand and come out stronger

Going through a rebranding strategy doesn’t mean you’re giving up, and there is nothing wrong with it. Even the biggest companies make mistakes, and many multinational businesses have been through quite a few rebrands.

Rebranding is not just done to correct mistakes, but also to reposition yourself in the market, or advertise your new image. Rebranding helps you understand your audience and your market even better, so it’s definitely not a bad idea to go through it.

5.   Never ever resort to artificial stunts

Finally, no matter how hopeless you feel, never ever resort to cheap gimmicks. If you feel like your brand identity is not where it should be, no amount of social media promos, SEO strategies, or quirky blog articles will help. Instead, go back to Tip #4 and give it a thought.

Now that you have our tips, which one are you going to start with?

Author Bio

Emily Woodward is a digital marketing executive who follows her passion for writing via freelance work.

Facebook, Instagram go down across the United States in an apparent Facebook outage

Having trouble accessing Facebook or Instagram Wednesday afternoon? You weren’t alone.

The massively popular social network went down early afternoon with issues popping up across Facebook proper, Facebook Messenger and Instagram.

As has been down in past Facebook outages, users quickly headed to Twitter with the hashtag #facebookdown quickly becoming the top trending topic in the United States., which monitors websites, showed the company experiencing issues across a large portion of the U.S. and Europe in addition to issues in other areas in South America and Asia.

It is not immediately clear what caused the Wednesday issue. Some users reported seeing a message saying the site was down for “required maintenance.”

USA TODAY has reached out to Facebook for comment and will update this story when they respond.

Facebook-owned WhatsApp did not appear to be immediately affected by the outage.


Hide Facebook Comments on your Facebook Business Page 2019

Wondering how to Hide Facebook Comments?

Facebook doesn’t give you an option to disable all Facebook comments with the click of a button. Paar Media Group knows how frustrating it can be to run a Facebook page when people are

Hide Facebook Comments

Hide Facebook Comments

constantly posting nasty things as comments. Obviously, to disable posts on your normal timeline by others, you must go into your Page’s settings under “Manage Permissions” and uncheck the boxes labeled “Everyone can post to YOUR PAGE TITLE’s timeline”, “Everyone can add photos and videos to YOUR PAGE TITLE’s timeline”, then select “Hidden from Page” under “Default visibility of posts by others on YOUR PAGE TITLE’s timeline:“.

Now, there is no option to disable comments on posts made by your page. Thanks Facebook. However, you can work around this. Find the box labeled “Moderation Blocklist:“. This blocklist is a list of words you have banned from appearing on your page. If someone has a post that includes one of these words, the post will be hidden from your page and you will be the only one who can view the comment. 1,000 of the most commonly used words (Source: The Reading Teacher’s Book of Lists, Fourth Edition, © 2000 by Prentice Hall Authors: Fry, Kress & Fountoukidis) edited the formatting, and made it available for you here. Just copy and past the list below into the “Moderation Blocklist” section and people should have quite a hard time commenting on your posts. Obviously, they can still find a word or two not on your blocklist, however, all you need to do is add that word to your list if you find that someone managed to comment on your post.

  1. Locate the “Moderation Blocklist” box under “Manage Permissions” in your page’s settings
  2. Copy and paste the master list of the 1,000 most commonly used words below into the “Moderation Blocklist” box
  3. Click “Save Settings”
  4. Add any additional words (separated by commas) to the list if someone manages to comment on a Facebook post in the future

Remember Paar Media Group is available to manage social media such as Facebook pages as well as design and develop easy-to-use websites using WordPress!

Master List of 1,000 Most Commonly Used Words:

the, of, and, a, to, in, is, you, that, it, he, was, for, on, are, as, with, his, they, I, at, be, this, have, from, or, one, had, by, word, but, not, what, all, were, we, when, your, can, said, there, use, an, each, which, she, do, how, their, if, will, up, other, about, out, many, then, them, these, so, some, her, would, make, like, him, into, time, has, look, two, more, write, go, see, number, no, way, could, people, my, than, first, water, been, call, who, oil, its, now, find, long, down, day, did, get, come, made, may, part, over, say, set, new, great, put, sound, where, end, take, help, does, only, through, another, little, much, well, work, before, large, know, line, must, place, right, big, year, too, even, live, mean, such, me, old, because, back, any, turn, give, same, here, most, tell, why, very, boy, ask, after, follow, went, thing, came, men, our, want, read, just, show, need, name, also, land, good, around, different, sentence, form, home, man, three, us, think, small, move, try, kind, hand, picture, again, change, off, play, spell, air, away, animal, house, point, page, letter, mother, answer, found, study, still, learn, should, America, world, high, saw, important, every, left, until, near, don’t, children, add, few, side, food, while, feet, between, along, car, own, might, mile, below, close, night, country, something, walk, plant, seem, white, last, next, sea, school, hard, began, father, open, grow, keep, example, took, tree, begin, river, never, life, four, start, always, carry, city, those, state, earth, both, once, eye, paper, book, light, together, hear, thought, got, stop, head, group, without, under, often, second, story, run, later, miss, idea, enough, eat, face, watch, far, Indian, really, almost, let, above, girl, sometimes, mountain, cut, young, talk, soon, list, song, being, leave, family, it’s, body, order, music, red, color, door, stand, sure, sun, become, question, top, fish, ship, area, across, mark, today, dog, during, horse, short, birds, better, problem, best, complete, however, room, low, knew, hours, since, black, ever, products, piece, happened, told, whole, usually, measure, didn’t, remember, friends, early, easy, waves, heard, reached, listen, farm, wind, pulled, rock, draw, space, voice, covered, seen, fast, cold, several, cried, hold, plan, himself, notice, toward, south, five, sing, step, war, morning, ground, passed, fall, vowel, king, true, town, hundred, I’ll, against, unit, pattern, figure, numeral, certain, table, field, north, travel, slowly, wood, money, fire, map, upon, done, decided, plane, English, contain, system, road, course, behind, halt, surface, ran, ten, produce, round, fly, building, boat, gave, ocean, game, box, class, force, finally, note, brought, wait, nothing, understand, correct, rest, warm, oh, carefully, common, quickly, scientists, bring, person, inside, explain, became, wheels, dry, shown, stay, though, minutes, green, language, strong, known, shape, verb, island, deep, stars, week, thousands, front, less, yes, feel, machine, clear, fact, base, equation, inches, ago, yet, street, stood, government, filled, heat, full, hot, check, object, am, rule, among, noun, power, cannot, able, six, size, dark, ball, material, special, heavy, fine, pair, circle, include, built, can’t, picked, legs, matter, simple, sat, square, cells, main, syllables, paint, winter, perhaps, mind, wide, bill, love, written, felt, cause, length, suddenly, rain, reason, test, exercise, kept, direction, eggs, interest, center, train, arms, farmers, blue, brother, ready, wish, race, anything, drop, present, divided, developed, beautiful, general, window, store, energy, difference, job, subject, distance, edge, Europe, heart, past, moon, sit, sign, region, sum, record, return, summer, finished, believe, wall, discovered, dance, forest, wild, members, probably, happy, beside, gone, sky, glass, million, west, lay, weather, root, instruments, meet, third, months, paragraph, raised, represent, soft, whether, clothes, flowers, shall, teacher, held, describe, drive, cross, already, hair, speak, instead, age, solve, phrase, amount, appear, soil, scale, metal, bed, pounds, son, copy, although, either, free, per, ice, hope, broken, sleep, spring, moment, village, case, tiny, factors, laughed, possible, result, nation, gold, jumped, quite, milk, snow, type, quiet, ride, themselves, natural, care, temperature, lot, floor, bright, stone, hill, lead, act, pushed, everyone, build, baby, method, middle, buy, section, speed, century, lake, count, outside, consonant, cat, everything, within, someone, tall, dictionary, sail, rolled, bear, wonder, smiled, angle, fraction, Africa, killed, melody, bottom, trip, hole, poor, let’s, fight, surprise, French, died, beat, exactly, remain, dress, iron, couldn’t, fingers, row, president, yourself, least, brown, control, catch, trouble, practice, climbed, cool, report, wrote, cloud, straight, shouted, lost, rise, continued, sent, statement, itself, symbols, stick, else, wear, party, plains, bad, seeds, gas, save, suppose, England, experiment, woman, burning, engine, coast, design, alone, bank, joined, drawing, period, foot, east, wire, law, pay, choose, ears, single, clean, grass, touch, visit, you’re, information, bit, grew, express, whose, skin, mouth, received, valley, yard, garden, cents, equal, please, key, decimal, strange, caught, fell, team, God, captain, direct, ring, serve, child, desert, increase, history, cost, maybe, business, separate, break, uncle, hunting, flow, lady, students, human, art, feeling, supply, guess, thick, corner, silent, blood, electric, trade, lie, insects, rather, spot, crops, compare, bell, tone, crowd, fun, hit, poem, loud, sand, enjoy, consider, doctor, elements, suggested, provide, indicate, thin, thus, except, position, won’t, expect, entered, cook, flat, fruit, bones, seven, tied, tail, interesting, rich, board, sense, dollars, modern, string, send, compound, blow, sight, mine, famous, chief, wasn’t, value, Japanese, fit, wings, stream, addition, movement, planets, belong, pole, rhythm, safe, exciting, eight, soldiers, branches, science, major, observe, tube, necessary, weight, meat, lifted, process, army, hat, property, particular, swim, terms, current, park, sell, shoulder, industry, wash, block, spread, cattle, wife, sharp, company, sister, radio, oxygen, we’ll, plural, action, various, capital, agreed, factories, opposite, settled, wrong, yellow, chart, isn’t, prepared, southern, pretty, truck, solution, fair, fresh, printed, shop, wouldn’t, suffix, ahead, especially, chance, shoes, born, actually, level, nose, triangle, afraid, molecules, dead, France, sugar, repeated, adjective, column, fig, western, office, church, huge, gun, total, similar, deal, death, determine, score, evening, forward, nor, stretched, rope, experience, cotton, rose, apple, allow, details, fear, entire, workers, corn, Washington, substances, Greek, smell, women, tools, bought, conditions, led, cows, march, track, northern, arrived, create, located, British, sir, difficult, seat, match, division, win, effect, doesn’t, underline, steel, view

Should You Optimize Your Facebook Business Page for SEO?

There are a lot of rumors floating around about the appropriate ways to optimize your Facebook Business Page for SEO. Many people today say to make sure you have keywords inside your Facebook URL while others state to have specific keywords in your Facebook document names that reflect your uploaded articles.

Both are accurate, but because searching the Internet can be a drag to discover the very best and easiest ways to optimize your FB company page to obtain the maximum organic traffic from search engines, here are a couple of methods I’ve found that have worked well for me personally.

Let us begin with the MOST important optimizing tip for your FB fan page.

1. Remember Your Brand
Optimizing your FB page for search engines ought to be as simple as a adding few key phrases that reflect your business. Example, my FB business page for is SEO Blogger John Engle. In this case, I am branding myself as a Search Engine Optimization Blogger giving away FREE SEO tips.

You may be tempted to stuff your own Facebook fan page with too many key words like “John’s SEO Blogger Tips, Keyword tips, On-Page Optimization and Social Media Strategies,” but having a title similar to this may hurt your viral expansion with Facebook.

If you look too spammy, even though that is not your goal, your followers and readers might be less likely to engage with your webpage. Supplying value with non self-serving posts and vital advice can bring a quality following.

Tip — The first word within your Facebook Business page name is given the most importance by Google.Optimize Your Facebook Business Page

2. Use Keywords Throughout Your Facebook Page
The same as any other websites from cyberspace, keyword optimization is the most basic kind of onsite SEO.

Be certain to include your site’s address (URL) along with key words with-in your short description. Your Website’s link together with your brief description will be displayed, over the fold and also, on the very front of your FB business page. Your Website’s URL will be readable and easy for readers to go to your Website with just one click.

Assessing your Facebook business page is similar to any other SEO procedure to get a Website. The title of the Facebook page is going to be utilized as the Meta Title Tag along with the short description will be used as the Meta Descriptions Tag.

3. Create a Custom Facebook URL
Do not ever settle for the standard issue Facebook URL that comes with your own Facebook account. After your fan page has received 25 likes, Facebook will provide you the chance to make a custom and one of a kind URL to your small business page.

Because URL’s hold high value to search engines, a unique Facebook site address should be in your bag of search engine optimization tips and techniques to add to your social websites. Facebook vanity URL’s provide the company owner to put their company name or an easy to remember link that can help enhance your brand recognition.

Stop by to check out some Facebook username options out there. When you land on the site, select your Business Page from the drop-down list. You will then have a box to enter a desirable user-name.

Tip — Much like your site’s meta descriptions tag, you will want to use a brief 160 or less character description for your enterprise page so your entire message shows in the search engine’s snippet.

4. Optimize the Facebook Images
When posting graphic image and photos updates to your FB wall, make the most of the option “Say Something About This…” when Facebook prompts you. The text that you write will become your search engine optimization name for that update.

Occasionally placing keywords inside your photograph descriptions, status updates and communications with other Facebook users, in which it seems natural and makes sense, will help increase your search engine optimization efforts. Adding a link to your organization site in your updates is also a fantastic practice to follow.

Tip — Much like your Facebook business page title, Google will put a higher value from the very first word in your upgrade, so it might be a smart move to think about making that a keyword relevant to your website.

5. Include Your Phone Number and Address On Your Facebook Page
To optimize your page for local searches, make sure that you include your Address, City, State, and Zip code. It may sound surprising, however there are lots of companies with a Facebook business page which don’t include their contact info.

Considering the SEO relevance that Google and other search engines are taking into consideration for social networking networking sites, it is just plain smart to add your phone number and address. Google will place a higher importance on Facebook business pages that give specific information like your business phone number and address.

Remember having your ‘Brand’ indexed for neighborhood search is a vital step to developing your FB page after.

6. Backlink for your Facebook Business Page
The same principle applies to your Facebook Business page, therefore, wherever appropriate and possible, make sure you include a link back to your own fan webpage from other social networking sites, Sites, blogs, etc..

7. Layout an abysmal Facebook Page Cover
This last tip might not be complete on SEO, but having a professionally designed and enlightening Facebook cover to your organization page will not just look amazing, but it will put you in an elite class of above the restof the

Your cover picture image ought to be held inside the Facebook specs of 851 pixels width by 315 pixels elevation.

Together with amazing images, make sure you include your Website name and tagline on the cover picture.

Also, be sure to include a square picture of yourself in the photo box… this dimension should be a minimum of 180 pixels diameter by 180 pixels heigh.

Tip — Create an arrow in the cover picture to the like button. This will encourage the visitors to enjoy your webpage. Fans who ‘liked’ your page will get upgrades raising the amount of targeted visitors.

Donating A Car To Charity

A Car Donation Could Help With Your Taxes

You can only deduct a vehicle’s fair market value on your tax return under very specific conditions.

It’s easy to give a car to charity if everything you wish to do is get rid of it. Only call a charity which accepts older vehicles and it’ll tow your pile off. But if you would like to maximize your tax advantages, it’s more complicated. Here’s a walk-through of a few of the concerns, together with the usual proviso that you should talk about these issues with your own tax preparer before you act.

You Have To Itemize Your Returndonating a car to charity
If you want to maintain a car donation to reduce your federal income taxes, you must itemize deductions. You might itemize even if the donated auto is the only deduction, but that’s generally not the best option.

Here’s the math: Suppose you are in the 28 percent tax bracket and the allowable deduction to your vehicle’s contribution is $1,000. That will save you $280 in taxes. If you’re in the 15 percent tax bracket and you get exactly the same $1,000 deduction, it will decrease your earnings by $150.

If the automobile donation is the only deduction, then it is very likely that taking a regular deduction could help save you tens of thousands more dollars in earnings. The only means that donating a car nets you any tax benefit is if you have many deductions and if their total, for example, auto, surpasses the standard deduction. And keep in mind, you can always contribute as much as you want to charities, but the IRS limits just how much you can claim on your tax return.


Only donations to qualified charities can provide a tax deduction for you. A qualified charity is one which the IRS admits as a 501(c)(3) organization. Religious organizations are a special case. They do count as capable associations, but they aren’t needed to file for 501(c)(3) status.
To help you figure out whether a charity is qualified, the simplest thing to do would be to utilize the IRS exempt organizations website, or call the IRS toll-free number: 877-829-5500.

In this situation, neither the buyer nor the seller may be an auto dealer. Both must be private parties.
What complicates the matter for taxpayers is that under current IRS rules, you can only deduct a car’s fair market value under four quite specific conditions:

1. When a charity auctions your car for $500 or less, you can maintain either the fair market value or $500, whichever is less.

2. When the charity plans to make “significant intervening use of the vehicle.” In other words, the charity will use the car in its own work.

3. After the charity intends to make a “material improvement” to the automobile, not just routine maintenance.

4. After the charity gives or sells the vehicle to a needy individual at a price significantly below fair market value.donate car to chairty

Determining Fair Market Value
Edmunds can help you determine your vehicle’s fair market value with its Appraise Your Car calculator. Input the car’s year, make and model, in addition to such information as trim degree, mileage and condition. By looking at the private-party price, you’ll get a precise idea of what your vehicle is worth.

Note the caution from IRS Publication 4303: “Should you use a vehicle pricing guide to determine fair market value, make confident that the sales price listed is to get a car that is exactly the exact same make, model and year, sold in the exact same condition, and with the same or substantially similar options or accessories as your car or truck.”

Obtaining Fair Market Value Is Rare
It’s not realistic to expect that your car will fulfill one of the strict fair market value requirements. Only about 5 percent of donated vehicles are suitable for usage by charity recipients. About a third of donated cars are junked, and the rest are auctioned off.

So unless your vehicle is in good or excellent condition, it will most likely be sold in auction or into an automobile salvage yard. And note that this price isn’t necessarily something you’ll know when you give the automobile, or even before the upcoming tax-filing time, since an organization has up to three years to sell your car.

How Auto Dealers Are Effectively Using Social Media in 2019

Even while the average person connects so much with their car, it’s not the hidden meaning or connotations that get people engaged on social media; it’s the physical cars. “It’s the cars themselves that drive the most social buzz and excitement,” said Rob Milne, the North American Director of Marketing Operations for Mazda. “When we get into some of the more human aspects, there’s a little less interest. When we’re showcasing the product, the technology, photos of our engines – that’s when people get excited.”

Best Use of Social Media Among Car Brands

So, how are car brands and auto manufacturers getting people excited on social media? Let’s take a look at some of the top examples and which brands are getting it right:

  • Dodge. After winning a Shorty Award for their 2013 Dart Registry campaign, it’s safe to say that Doge has a firm grip on what works. They used social media sites to grow their marketing campaign, which allowed people to pick the features they wanted on their Dart and then let friends and family members sponsor/fund parts. It was a mix between a traditional wedding registry and crowdfunding. The social media component that made the campaign so successful worked in conjunction with birthdays. If a person was listed in the Dart Registry, people who posted a birthday note on their wall were then reminded that it’s easy to fund a part of their car as a gift. Thousands signed up for a Dart Registry and the campaign is now frequently used as a marketing case study.
  • BMW. With a Facebook fan page that has more than 18.5 million likes, it’s difficult to argue with BMW. Though their efforts may look fairly standard, it’s clear they’re doing something right. The question is: What are they doing to average right aroundautomotive social media

    25,000 likes and hundreds of shares per post? Is it fueled by the brand alone? The company actually does very little to engage or interact with fans, so it’s bit of an anomaly in terms of textbook social media strategy. However, whatever they’re doing is working. Keep an eye on these guys and you may be able to learn something.

  • Mini. Mini’s NOT NORMAL campaign was a major hit in 2014. It won multiple industry awards and allowed the brand to connect with an entirely new audience. Mini simply asked people to upload images and videos to Tumblr or to share with the hashtag #MININOTNORMAL. They then used their favorites as part of their campaign. Within six weeks, 230,000 people engaged with the campaign on social media, 2,217 pieces of content were shared, nearly 30,000 new followers and fans were recruited, and 3,853 people visited the campaign hub to look for a new Mini.

3 Takeaways Every Industry Can Use 

Regardless of whether you work with a car brand or not, there are social media marketing takeaways for businesses in every industry. Here are three of the best ones:

  • Tell a story. The single most consistent thread throughout every successful car brand social media campaign is storytelling through visuals. It’s not enough to simply post content – it needs to resonate with the audience. The use of videos and stunning images allows brands to tell ongoing stories that encourage followers to come back for more. If you’re not storytelling on social media, it’s time to rethink your strategy.
  • Let customers have a say. Mini’s NOT NORMAL and Dodge’s Dart Registry campaigns are perfect examples of how to engage with followers – by letting them have a say. People want to interact with content – not simply consume it. By developing interactive campaigns with social components, you can get more people active and involved.
  • Build two-way communities. While BMW may get away with it because of brand power and compelling visuals, it’s important to remember that social business pages are designed to be two-way communities. On the brand side, this requires you to ask questions, answer inquiries, and address issues. Don’t just sit back and watch. This is your chance to tear down the corporate curtain and humanize your brand.

The Power of Social Media 

It’s incredible to look back over the past decade and see how far social networking has come. Just when you think it’s reached its peak or will start to even out, a new site comes along or an existing one does something to reignite the flame. While the power of social media will always lie in the person-to-person connections between users, it’s impossible to forget about how these networks are being monetized and sustained by successful brands and advertisers.  Plenty of industries are successful at it, but perhaps none more than the auto industry.


Has Facebook figured it out?

LOS ANGELES — Has Facebook cracked the holy grail of the new mobile technology? Investors sure think so.

Shares of the largest social media company soared more than 30% Thursday in their best performance since the company went public last May, and at more than $34 a share are now within range of its much-maligned IPO price of $38.

The reason: The company appears to have figured out how to make money on its booming traffic on mobile devices, something that has dogged tech companies since mobile became the key to the future a few years ago.

Facebook’s mobile magic led to an embarrassing reappraisal on Wall Street, which had totally soured on the company’s future.

“We were wrong,” was the title of a report by Richard Greenfield at brokerage firm BTIG, who had rated the stock a sell with a $22-a-share price target.

Colin Sebastian at Robert W. Baird, another brokerage firm, expressed a similar view. “The very negative view on Facebook is evaporating,” he says “You can’t ignore a billion users.”

Profit reported this week by Facebook not only blew away forecasts but was also largely driven by a moneymaking machine inside the company linked to mobile apps. Only about a year after redoubling efforts to make money from mobile, Facebook saw its number of mobile users explode 51% during the second quarter. But more important for a company that was created for desktop computers, now 41% of advertising dollars comes from mobile devices.

The importance of where mobile ads appear. Nearly all of Facebook’s mobile revenue is generated by ads inserted between entries on users’ newsfeeds, Summer says. These ads are proving to be effective in getting users’ attention without annoying them, he says, at least so far. Also catching on are ads in mobile Facebook apps that prompt users to download another app, according to Summer. “They have a format that works,” he says.

The need to keep prices up on mobile. One of investors’ top concerns with mobile ads is they tend to be priced below desktop ads because they’re so small. But Facebook is bucking the mobile discount because its users don’t seem to mind the ads, Summer says. Much of Facebook’s success with mobile, too, is a function of it getting more sophisticated at dealing with advertisers, Sebastian says. Facebook is giving advertisers better tools, for instance, to track the effectiveness of all ads, which helps attract and keep more ad dollars, he says.

The fact that the shattered dreams of the pre-IPO era have been resurrected. Investors thinking Facebook had no limit lined up to buy at $38 a share a year ago. But the company’s luster faded along with the stock as investors assumed the social media juggernaut would have trouble adjusting to mobile. Now that it is exhibiting such prowess, shares are soaring, jumping $8.20, or 30.9%, Thursday to $34.71.

Despite the impressive turnaround, challenges lie ahead. At $34 a share, the stock is fairly valued, Summer says, so the company needs more tricks to get back to $38 a share and beyond. A key goal will be boosting the mobile ad business tenfold or more, something that Facebook’s current setup doesn’t allow and will require more breakthroughs, he says. “There are,” Summer says, “still lots of things to figure out.”

Email Marketing and Why It So Important For Dealerships

There is great potential in reaching out to email users, and some industries have an easier time in doing so than others. The automotive industry marketing is one such industry that is ideal for communicating with potential customers through email. Not only is it convenient, but for car dealerships, it is a requirement in order to recieve the desired sales and fight back against competition.

Email Reach and Device Matters

When people go throughout their day, over 50% of the emails they receive are on their smartphones. It is so critical to create emails that are presentable and effective when they see them on their computer and most of all mobile device. When the email is opened on a smartphone or tablet, if its not engaging on that device a person is not going to reopen it on their computer. Before engaging in sending email to customers, be sure to test it on a mobile device or tablet first to ensure its accessibility.

In regards to what type of email to use, try avoiding popular providers such as Gmail. Invest in an email service provider that will be able to gauge how effective the emails are. Such a provider will be able to report the percentage that opened the email, the amount of people who shared it, and what links were clicked on by the consumer within the email. Email data such as this is a powerful tool for your dealership to do followup and form new customer relationships.

You’re Not Going To Believe This

Only about 22% of auto dealerships are currently using email marketing on a regular basis, those the are, are out selling their competition. For an industry that would find great success in emailing customers, this is a major loss. In regards to gathering the people for the email lists, the majority of people were collected through leads exchanged for money. The least productive way to gain access to email addresses was through advertising campaigns at occasions such as concerts or sporting events.

More surprising and almost sickening, 75% of car dealerships don’t put their email lists into categories such as service and car buyers. The automobile industry has one of the most recognizable group of buyers. It would not be ideal to email an advertisement of a gas-guzzling truck to someone who advocates for the environmental benefits of a hybrid vehicle.

Online Car Shopping

Did you know a car buyer only visits 1.2 dealerships when making a purchase. Almost 90% of new car buyers search on average eight different websites before making a call or drive to a auto dealership. What does that mean for you and your website? You better have the best website in the region if not the nation to engage those customers because they are not going to come to your dealership without having been to your website. Remember the statistic, 1.2 dealerships visits. That customer already knows what they are going to buy before even setting foot on your showroom floor and likely they know more about that vehicle then most your sales people.

Since shopping online has a greater impact on consumers, emailing platforms would be ideal to target the audience. It would be the perfect scenario for an individual who was browsing online for a car to conveniently receive an email advertising great offers on the buyer’s specific choice in vehicle.

The Ball Is On The Green

Imagine teeing off and trying to get the ball on the green. Now think of the ball as the customer, the closer you get that customer to the hole before they visit the dealership, the more likely you have that vehicle sold. Emailing customers is prominent for advancement in sales. Focusing on the necessitates, of email, consumers will noticeably respond in a positive manner. As the world is moving towards a digital era, it becomes mandatory to keep up with online demand. Email campaigns are not just ideal marketing techniques, they are a requirement for the automobile industry to stay ahead and to rise above the competition.


Paar Media Group Receives 2015 Best of Orange Beach Award

Orange Beach Award Program Honors the Achievement

ORANGE BEACH September 2, 2015 — Paar Media Group has been selected for the 2015 Best of Orange Beach Award in the Advertising Agency category by the Orange Beach Award Program.

Each year, the Orange Beach Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Orange Beach area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Orange Beach Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Orange Beach Award Program and data provided by third parties.

About Orange Beach Award Program

The Orange Beach Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Orange Beach area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Orange Beach Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

About Paar Media Group

PMG is a leading national and international advertising agency with clients in North America, Europe, and Asia. For more information go to
Orange Beach Award Program

How to setup a Facebook Business Page

I’ve decided to start a Facebook account. Now what?

To start, we need to determine if we are looking to do a business account or a personal account.

Which type of Facebook account is right for you? For the purpose of this blog post, let’s focus on a business account.

If you are going to have a business account, you must start with a personal account. Facebook business pages are similar to personal timelines. A big difference are the analysis tools Facebook includes for business pages that offer in-depth knowledge to help you see how well you are connecting with your community.

Let’s walk together through setting up a page for your business. Please note that the Facebook landscape changes on a regular basis, so remember you can always visit Facebook’s Help Center for updated instructions.

Step #1. Set up your personal Facebook accountseo services birmingham

First, you are going to need a personal Facebook account to set up a page for your business. Log into your personal Facebook age.

The reason for this is driven by Facebook limiting your availability to access its business account process without an initial personal account.

If there is a silver lining to this, the business page will not interact with your personal page and your personal information is not public on the business page.

Facebook will allow you to switch back and forth from your personal account to your business account so you can interact as the business on the business page and then simply switch back to your personal account.

In addition, the business page is capable of being managed by multiple administrators if needed. Once additional administrators are set up for the page, each administrator can simply log in to their personal Facebook account to access the business page’s control panel.

Step#2. Select “Create a Page”

You can find this in the “More” section at the bottom of your personal account homepage. Click on one of the boxes to select that main category for your business and browse through the categories in the drop-down menus to see which one fits best. If your a realtor or in car sales and work for another company


#3: Choose Your Category from the Drop-down Menu and Name Your Page

The categories are not always perfect, but for the most part, they aren’t critical. Categories may be more important for local businesses as they are more visible in Facebook’s Graph Search, which is rolling out. But the categories aren’t as important for other Pages currently.

Facebook setup

Choose your category from the drop-down menu. You can change this later if needed.

The name of your Page will be whatever you put into the box just under the Category menu. Spend some time thinking about your Page name carefully. If you have a clear brand name, then the choice is easy. If you are just starting out, you may not have that nailed down yet. Having keywords in your Page title can be a good idea because the keywords help your Page to come up in Facebook search. You have a limit of 70 characters for your Page name.

Facebook also insists on capitalizing the first word of the Page name and you cannot create the Page with unusual capitalizations such as “WidgetPro.” You can petition to have your name changed if this is the official name of your business, but you will have to create the Page initially without the unconventional capitalization.

You will be able to change your Page name up until the point you have 200 fans (or likes), so if you aren’t sure about the name at the start, you can tweak it for a little while.

Select the box next to “I agree to Facebook Pages Terms” and click Get Started. You are taken through some steps that will help you add your photo, enter your About information and more. The first step is to add your profile picture.

#4: Add Your Profile Picture

The profile picture is the image that appears next to every post that goes into the news feed from your Page. The ideal size for a profile photo is 180 pixels by 180 pixels, but it can be larger with different dimensions. You will be able to adjust the viewable portion of the profile picture by mousing over the photo and clicking Edit Profile Picture and then Edit Thumbnail.


Once you have your profile photo added, click Next and you are taken to a place to add your About information.

#5: Add Your Basic About Information

The About Page has several large sections to wax poetic about your wonderful business. The beautiful thing is that the About Page is indexed in Google, so you will want to make sure it is very descriptive and keyword-rich.

The basic About information that they ask you to enter initially is the field that will appear directly on your timeline just under your cover photo. You only have 155 characters that will show in this field (you can actually write more but only 155 characters show up in the field, so limit your blurb to that size).

I suggest you make sure to link to your website is in this field, so people can easily find your website since this field is so prominent. You want to add your website address into the website field as shown in the image. You can also add other websites that you want to direct people to such as Twitter or other social sites by clicking on the Add Another Site link.

SEO New Orleans

#7: Do Not Invite Your Email Contacts Yet

Facebook then takes you to the place where you can invite your email contacts. Do not do this until your Page is updated a bit more. And I personally don’t like using Facebook’s feature to accomplish this. Create your own email message instead and send it directly from whatever email service you use.

#8: Share Something

Facebook prompts you to share your first status update. Again, you can decide to do this now or skip it. It is a good idea to have many status updates on your timeline before you start inviting people to like your Page so they can see the types of things you are going to be sharing.

#9: Add a Cover Photo

No page is complete without a good cover photo. Your cover photo has to be a minimum of 399 pixels wide (most standard photos are fine) and works best if it is sized to 851 pixels wide by 315 pixels high. If you do use a standard photo, you will be able to position it to fit in the space, but some area of the photo at the top or bottom will be hidden.

facebook page setup for business

Your profile photo serves one main purpose: every time your page posts an update, your profile photo will appear alongside the post on your fans’ timelines.

The profile photo is a small square, so you will want to minimize the amount of text used in this box to maximize the real estate.

A lot of brands safely use a logo in this space for identity, but there is no right or wrong choice here. As I mentioned earlier, your boundaries are the limits of your creativity.

I recommend taking some time to find the right profile image that captures the heart of your business.

Once you have a cover photo that meets these guidelines, click the Add a Cover button and then select Upload Photo. Choose the photo from your computer, position it on your Page the way you want it to show and click Save Changes.

#10: Add to Your About Page

Even though you added the small blurb about your company, you also should include more on your About Page, since it is a chance for you to talk about what your company can do for others. Click the Edit Page and Update info menu selections from your admin panel at the top of your Page.


Update your About Page by going to the Update Info selection.

You have a lot of potential real estate on your About Page and it’s a good idea to highlight all of the good things about your company and list the websites where people can find you. If you work for another company use there website address.

The About Page varies depending on what category you chose and you can switch categories from this area as well (select a different category from the drop-down menu at the top). If you categorized yourself as a local business, you will have a map on your About Page with the address of your business.

#11: Start Posting to your New Page

One advantage of a business page verses a personal page is scheduling post. What do I mean. You can make a post on your page and schedule it for anyy day you want it to appear with specific time. Select the dropdown box and you will see a calendar.

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Select the date and time you want the post to show.

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Have fun and post often. Our philosophy is 3 posts a week is good, 5 a week is better, and everyday is best. Three times a day is too much. Make 20% of your content about your business and make the other 80% with helpful resources pertaining to the industry to help your customers. This will increase your engagements online.