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Safety Training Corporate Video Production


Does your company need a safety orientation training video?  According to the Bureau of Labor Statistics, in 2015 there were 2.9 million non-fatal workplace injuries in the US. Most companies have safety regulations and standards in place, but how are they teaching their staff about them? If it comes in the form of a manual or a poster in the break room, chances are it won’t get a lot of attention.

This is where safety training video production can make things safer for you and your company. Safety training videos that can be viewed on-demand are becoming increasingly more common. These types of videos can be a more captivating way to get your audience’s attention, and their attention is especially important when you want to show your audience how to avoid being hurt on the job. A safety training video isn’t just for places that require hard hats. It can also be for office and retail spaces. In fact, office workers are 2 to 2.5 times more likely to fall and injure themselves while working in their office according to the Center for Disease Control and Prevention.

Safety Training Video Production

It can be eye-opening to hear statistics, but until it happens to you, it can be difficult to fully embrace the effect an injury can have far beyond the workplace. Being injured on the job can lead to loss of income, loss of mobility, and many other negative effects that drastically impact your quality of life. Safety training videos are a better way to show your audience how to follow safety regulations, what can potentially happen if they don’t.

Safety training video production can also be used for illness prevention or avoiding cross-contamination. Places, where food is either prepared, stored, distributed, or cooked, are susceptible to spreading illnesses. We often see in the news that someone got sick consuming food only to find out it could have been prevented by proper training. You definitely don’t want to be that company.

Aside from ensuring that you and your employees are safe, there are also money-saving advantages to having staff properly trained on safety. The Office of Safety and Health Administration (OSHA) estimates that musculoskeletal disorders (MSD), which are injuries to ligaments, tendons, muscles, and soft tissue account for about $15 to $20 billion dollars annually in worker’s compensation costs. Injuries that accumulate over time due to poor ergonomics are also a safety concern, like carpal tunnel, which takes 28 days to recover from on average, can lead to a severe loss in productivity. On top of all of that, consider the cost of litigation because of safety violations. It can add up very quickly and in some cases force businesses to shut its doors.

Create engagement during your safety training orientation video:

  • Stick to right messaging – videos that try to cover too much ground at once can get boring and very long.
  • Cut the content up into shorter segments – if the topic is complicated or takes a long time to cover, cut it down into smaller segments which will make it easier to remember.
  • State the safety hazard you are trying to avoid – let your audience know what’s at stake.
  • Don’t talk down to your audience – treat your audience as adults who don’t intend to get injured at work.
  • Be mindful of the topic – if your topic is of a serious or sensitive nature, make sure the tone in the video reflects it.

Those are just a few things we have learned at BusyBoy Productions when it comes to safety video training production. We would love the chance to help you and your company stay safe, save money, and promote workplace safety in a way that will stick with your audience, keeping them safe and happy. Contact us today to see how we can help you and your employees stay safe.

Blogging Increases Business Growth 178% Higher Lead Growth

So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Below are common mistakes most beginners make and some tips on how to avoid them.

What is a blog?

Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It’s often a series of editorial content centered around a central topic that demonstrates industry expertise — for instance, a camping company might write blog posts like “The 10 best sleeping bags” or “how much do camping trailers weigh”.

Blogs can help drive traffic to your website, convert that traffic into leads, establish authority in your industry, and ultimately grow your business. In fact, organizations are 13x more likely to see positive ROI by prioritizing blogging.

Most of a blog’s traffic is driven organically — in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. However, there are a lot of organizations competing for your audience’s attention, so it’s important to avoid common blog mistakes to stand out.

Blogging Tips for Beginners

  1. Create blog posts that serve your larger company goals.
  2. Write as you talk.
  3. Show your personality; don’t tell it.
  4. Make your point again and again.
  5. Start with a very specific working title.
  6. Use a specific post type, create an outline, and use headers.
  7. Use data and research to back up the claims you make in your posts.
  8. When drawing from others’ ideas, cite them.
  9. Take 30 minutes to edit your post.
  10. At a certain point, just publish it.
  11. Blog consistently with the help of an editorial calendar.
  12. Focus on the long-term benefits of organic traffic.
  13. Add a subscription CTA to your blog and set up an email newsletter.

How Blogs Help Lead Growth



Lately, our blog has been focusing on the benefits of business Facebook pages; but what about business blogs? According to a past study of 2,300 HubSpot customers, the ones who had blogs witnessed an average 178% higher lead growth than those who didn’t blog.

Blogging can lead to other benefits for your business as well…

Another Hubspot study conducted in August of 2009 – viewed here – revealed that businesses that blog receive better marketing results in general. The study surveyed 795 businesses that blogged and 736 that didn’t. The results showed that business that blogged received:

  • 55% more page visits
  • 97% more inbound links
  • 434% more indexed pages

It makes sense; you’re constantly expanding the online content associated with your business, which in turn draws more attention to your site, from both people and search engines. There are many distinct blogging benefits. A blog provides:

  • An opportunity to expand keyword-rich content;
  • An interface that is highly tuned for search engines;
  • An excellent way to earn inbound links;
  • A forum for you, as a professional, to display your expertise.

With a blog RSS feed on your site, you also have an automatic way to produce dynamic content for your main site. Many blogging businesses find their websites easily zooming above competitors’ static-content websites in the search results. For more information about how to effectively blog for business, click here. Remember, just because you have a blog doesn’t mean your website traffic is going to shoot through the roof. You need to take care of your blog consistently, monitor the comments your posts generate, and make sure your content doesn’t get stale with regular posting. Blogging is also more effective in garnering leads as part of a complete internet marketing strategy. When combined with an optimized main site and active participation on social media sites, blogging will help deliver a higher volume of high-quality website traffic and leads.

To become an expert at blogging and generate a recurring revenue each and every single month join our Passive Blog Academy at CLICK HERE where we take you step by step through the entire process whether a current blogger or newbie.

Ultimate Guide to Internet Marketing for Business Owners! What is Internet Marketing?

The Ultimate Guide to Internet Marketing for Business Owners and eCommerce Stores

Internet marketing is the most cost-effective way to reach your audience whether a small business or a large corporation.

But what is internet marketing, are marketing companies telling you the truth?

What is Internet Marketing? The Definition of Internet Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, sales, and ultimately boost your business through internet marketing.

Internet marketing is really the generic term for any online marketing which encompasses a range of services such as email marketing, SEO which is people finding you on search engines such as Google, paid ads whether Google ads or any paid online advertising and much more.

These days, though, internet marketing is often used interchangeably with “content marketing.” As we always say, content is king. The more the content the more online presence and the more you can monetize to grow your business online.


Because content marketing is the internet marketing of the present and future. In the past it was all about keywords, now internet marketing is all about content marketing.

Content Marketing Institute defines content marketing as:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

We always tell our clients you need to drive traffic through resources, providing great content, and becoming an authority in your space, think of content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and indirect integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore because everyone is on tablets or DVR their favorite shows and fast forward through those ads.

Content marketing provides solutions to someone’s problems online, we call these the “Point A to Point B” or pain to win. You must hit the consumer online with the pain points. A perfect example is watching an informercial and hearing all the problems one has and the solution their product can resolve. Then if they are really good they will sell you not just one product but two for the same price.

Infomercial marketing

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering how this can really help my business by using internet marketing. The bottom line is you will not survive without internet marketing.

Well, the proof is in the pudding. Internet marketing shows everything and can be measured in places such as Google Analytics in great detail.  google-analytics-2020

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

  • By 2019, content marketing is set to be an industry worth $313 billion.
  • 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
  • Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
  • If you’re a small business with a blog, you’ll rake in 178 percent more lead growth than your competitors without a blog
  • If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

With 99 percent of our focus on content marketing, we managed to grow our worth to millions of dollars.

Bottom line: This stuff works and without it, your business will die.

Why Content Marketing vs. Traditional Advertising?

Here’s the evolutional pathway behind the modern form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising). It use to be advertisers would bombard people with advertisements.


Traditional advertising focuses on pushing messages at the consumer to get them to buy with all kinds of reasons you need the product.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms. You’ve seen them and still fast forward through those pesky ads.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

content marketing vs traditional advertising

Ads have been around forever, even in the old west days, as evidenced by this traditional ad above from Coca-Cola.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

Everyone is adding ad blockers whether on desktop or mobile devices. As time goes on we see more of these ad blockers.

Ads are simply annoying no matter how you see them.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach. The other day I was watching Extreme Makeover Home Edition and I felt as though I was watching one long commercial of different brands. Clearly they didn’t have the budget to pay for the show without infiltrating annoying subliminal ads.

Content marketing is a soft approach that drives consumers to the product or service.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is gained. We call these digital touch-points.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales or conversions.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about quality and quantity.

Top Content Marketing Strategies To Grow Your Business Rapidly

Consistency and developing regular strategies best practices is the way to long-term success in content marketing.

If you’re looking to drive more search traffic and build a profitable online business, you may have to seriously reconsider your content marketing strategy.

Here are some of the top and much-needed content marketing strategies for your business.

1. Build Targeted Landing Pages To Drive Traffic

My search traffic has gone up over 800% when I created advanced guides for SEO and several other internet marketing topics. Each of those advanced guides has its own separate landing page, optimized for the applicable keywords.

By building landing pages for these services and targeting specific regions you will see your traffic soar. Many people want to be #1 for a specific keyword nationally when your consumers are local. We recommend you build landing pages for these specific regions and services so when someone lands on these pages they will engage.

If you haven’t seen Copyblogger Media now is the time. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. That’s a lesson for you when it comes to developing a sound content marketing strategy: when creating more landing pages, think strategically about keywords and build your content around the right ones.

Some of the easiest ways to build these high traffic landing pages are to use my favorite which is Thrive Themes. Thrive Themes is affordable and very easy to use with tons of templates to build attractive landing pages quickly. There are others like Clickfunnels which is very popular and I’ve used for many years and Unbounce and Instapage, none of these of which are free.

best landing page builders

2. Blogging To Drive Traffic 

One of my favorite and most popular content marketing types is blog posts and articles.

A blog, in particular, is a great content format and to build authority for your business because it gives you a foundation for lots of posts, pages, and content that all point back to your site.

Think of a blog as your main source for traffic to your website. Your individual blog posts are the very thing that reaches out to the corners of the internet and search engines. Users can find your website because they were likely searching for a specific topic such as a “How To” article. When you provide a resource you also gain traffic, exposure and most of all authority. That gives you a greater shot at leads, traffic, and ultimately sales.

If you believe that your target audience should benefit from the information that you share with them, then you’ll research extensively and craft the best content you possibly can for them, if you’re acting consistently with your values.

how to do wordpress blogs for traffic and leads

Blogging Tips for Beginners

  1. Create blog posts that serve your larger company goals.
  2. Write as you talk.
  3. Show your personality; don’t tell it.
  4. Make your point again and again.
  5. Start with a very specific working title.
  6. Use a specific post type, create an outline, and use headers.
  7. Use data and research to back up the claims you make in your posts.
  8. When drawing from others’ ideas, cite them.
  9. Take 30 minutes to edit your post.
  10. At a certain point, just publish it.
  11. Blog consistently with the help of an editorial calendar.
  12. Focus on the long-term benefits of organic traffic.
  13. Add a subscription CTA to your blog and set up an email newsletter.

How Blogs Help Lead Growth

Blogging can lead to other benefits for your business as well as…

Another Hubspot study conducted in August of 2009 – viewed here – revealed that businesses that blog receive better marketing results in general. The study surveyed 795 businesses that blogged and 736 that didn’t. The results showed that business that blogged received:

  • 55% more page visits
  • 97% more inbound links
  • 434% more indexed pages

It makes sense; you’re constantly expanding the online content associated with your business, which in turn draws more attention to your site, from both people and search engines. There are many distinct blogging benefits. A blog provides:

  • An opportunity to expand keyword-rich content;
  • An interface that is highly tuned for search engines;
  • An excellent way to earn inbound links;
  • A forum for you, as a professional, to display your expertise.

With a blog RSS feed on your site, you also have an automatic way to produce dynamic content for your main site. Many blogging businesses find their websites easily zooming above competitors’ static-content websites in the search results. For more information about how to effectively blog for business, click here. Remember, just because you have a blog doesn’t mean your website traffic is going to shoot through the roof. You need to take care of your blog consistently, monitor the comments your posts generate, and make sure your content doesn’t get stale with regular posting. Blogging is also more effective in garnering leads as part of a complete internet marketing strategy. When combined with an optimized main site and active participation on social media sites, blogging will help deliver a higher volume of high-quality website traffic and leads.

To become an expert at blogging and generate a recurring revenue each and every single month join our Passive Blog Academy at CLICK HERE where we take you step by step through the entire process whether a current blogger or newbie.

passive blog academy

3. Video Marketing 

Videos are the hottest content type right now and not many people are using video to their advantage.

The stats are staggering. According to Social Media Today:

It’s easy to see why videos dominate and will drive some crazy traffic.

Videos are simple to consume, they’re entertaining, and they appeal to the current attention-span deficit that we suffer from when we surf the web.

video marketing nashville


Training Video Production

Award-Winning Training Video Production

Training videos are a big part of any successful company, especially companies that have a large number of employees. Using video to train can decrease the time that managers have to spend training employees. Training video production can cover a wide variety of your companies needs, such as safety, sales, rules, and benefits.

Training videos can increase worker productivity, promote a safe workplace environment, promote products and services, and can increase overall company productivity.

  • An in-depth training video that covers all aspects of the job requirement will result in a more knowledgeable staff who will know how to perform their tasks correctly.
  • Safety training videos result in safe employees that know how to perform the companies tasks and operate machinery correctly and safely.
  • Product and services training videos promote awareness of products/services, and how to use them properly.
  • Training videos increase sales, worker efficiency, decrease accidents, wasted time and decrease costs, etc. This results in overall company productivity.

We create all types of training videos:

  • Orientation videos
  • Visitor safety videos
  • Contractor safety videos
  • Product training videos
  • Demo training videos
  • Customer relations videos
  • Safety training videos
  • Compliance training
  • Retail training videos
  • Sales training videos
  • Management training videos
  • Visitor orientation videos

Paar Media Group works with companies to create the right training video production for whatever type of training video your company needs. There are several features used to ensure the creation of a successful training video.


Voice-over is a nice added feature to the video if it needs any type of narration or audio description. This is especially effective for animated parts of the video, how-to videos, and other videos that don’t use professional actors.


The animation is not always used in training video production, but it can be used to highlight certain areas of the video. Statistics, pointers, and other types of animation can be added to highlight particular aspects of the video.

Training video production process

Paar Media Group utilizes professional equipment for the training video production process, including editing, to ensure that companies receive the highest quality training video. There are four steps to the video production process.

  1. Development – This stage of the training video production process is basically coming up with an outline and a good plan for the video. This covers budgeting, type of video, length of video, target audience, etc.
  2. Pre-production – This stage covers scriptwriting, hiring actors (if needed), storyboards, acquiring props and wardrobe to be used in the video, determining locations for shoots, and more.
  3. Production – This is the actual shooting of the video. Once all the scenes have been shot, it’s time to move on to editing.
  4. Post-production – This covers editing, audio, voice-overs, and delivery to the client.

Training video production helps companies excel in more than just sales and monetary increases. Employee efficiency, workplace safety, and product awareness can keep the entire company running smoothly which results in higher productivity, higher customer satisfaction, and a more favorable view of the company as a whole.

Are you located in Minneapolis, Alabama, Florida or Nashville and looking to produce a training video?

Paar Media Group provides professional training video production services for companies, so contact us now to find out what we can do for your next corporate video.


Hide Facebook Comments on your Facebook Business Page 2020

Wondering how to Hide Facebook Comments?

Facebook doesn’t give you an option to disable all Facebook comments with the click of a button. Paar Media Group knows how frustrating it can be to run a Facebook page when people are

Hide Facebook Comments

Hide Facebook Comments

constantly posting nasty things as comments. Obviously, to disable posts on your normal timeline by others, you must go into your Page’s settings under “Manage Permissions” and uncheck the boxes labeled “Everyone can post to YOUR PAGE TITLE’s timeline”, “Everyone can add photos and videos to YOUR PAGE TITLE’s timeline”, then select “Hidden from Page” under “Default visibility of posts by others on YOUR PAGE TITLE’s timeline:“.

Now, there is no option to disable comments on posts made by your page. Thanks Facebook. However, you can work around this. Find the box labeled “Moderation Blocklist:“. This blocklist is a list of words you have banned from appearing on your page. If someone has a post that includes one of these words, the post will be hidden from your page and you will be the only one who can view the comment. 1,000 of the most commonly used words (Source: The Reading Teacher’s Book of Lists, Fourth Edition, © 2000 by Prentice Hall Authors: Fry, Kress & Fountoukidis) edited the formatting, and made it available for you here. Just copy and past the list below into the “Moderation Blocklist” section and people should have quite a hard time commenting on your posts. Obviously, they can still find a word or two not on your blocklist, however, all you need to do is add that word to your list if you find that someone managed to comment on your post.

  1. Locate the “Moderation Blocklist” box under “Manage Permissions” in your page’s settings
  2. Copy and paste the master list of the 1,000 most commonly used words below into the “Moderation Blocklist” box
  3. Click “Save Settings”
  4. Add any additional words (separated by commas) to the list if someone manages to comment on a Facebook post in the future

Remember Paar Media Group is available to manage social media such as Facebook pages as well as design and develop easy-to-use websites using WordPress!

Master List of 1,000 Most Commonly Used Words:

the, of, and, a, to, in, is, you, that, it, he, was, for, on, are, as, with, his, they, I, at, be, this, have, from, or, one, had, by, word, but, not, what, all, were, we, when, your, can, said, there, use, an, each, which, she, do, how, their, if, will, up, other, about, out, many, then, them, these, so, some, her, would, make, like, him, into, time, has, look, two, more, write, go, see, number, no, way, could, people, my, than, first, water, been, call, who, oil, its, now, find, long, down, day, did, get, come, made, may, part, over, say, set, new, great, put, sound, where, end, take, help, does, only, through, another, little, much, well, work, before, large, know, line, must, place, right, big, year, too, even, live, mean, such, me, old, because, back, any, turn, give, same, here, most, tell, why, very, boy, ask, after, follow, went, thing, came, men, our, want, read, just, show, need, name, also, land, good, around, different, sentence, form, home, man, three, us, think, small, move, try, kind, hand, picture, again, change, off, play, spell, air, away, animal, house, point, page, letter, mother, answer, found, study, still, learn, should, America, world, high, saw, important, every, left, until, near, don’t, children, add, few, side, food, while, feet, between, along, car, own, might, mile, below, close, night, country, something, walk, plant, seem, white, last, next, sea, school, hard, began, father, open, grow, keep, example, took, tree, begin, river, never, life, four, start, always, carry, city, those, state, earth, both, once, eye, paper, book, light, together, hear, thought, got, stop, head, group, without, under, often, second, story, run, later, miss, idea, enough, eat, face, watch, far, Indian, really, almost, let, above, girl, sometimes, mountain, cut, young, talk, soon, list, song, being, leave, family, it’s, body, order, music, red, color, door, stand, sure, sun, become, question, top, fish, ship, area, across, mark, today, dog, during, horse, short, birds, better, problem, best, complete, however, room, low, knew, hours, since, black, ever, products, piece, happened, told, whole, usually, measure, didn’t, remember, friends, early, easy, waves, heard, reached, listen, farm, wind, pulled, rock, draw, space, voice, covered, seen, fast, cold, several, cried, hold, plan, himself, notice, toward, south, five, sing, step, war, morning, ground, passed, fall, vowel, king, true, town, hundred, I’ll, against, unit, pattern, figure, numeral, certain, table, field, north, travel, slowly, wood, money, fire, map, upon, done, decided, plane, English, contain, system, road, course, behind, halt, surface, ran, ten, produce, round, fly, building, boat, gave, ocean, game, box, class, force, finally, note, brought, wait, nothing, understand, correct, rest, warm, oh, carefully, common, quickly, scientists, bring, person, inside, explain, became, wheels, dry, shown, stay, though, minutes, green, language, strong, known, shape, verb, island, deep, stars, week, thousands, front, less, yes, feel, machine, clear, fact, base, equation, inches, ago, yet, street, stood, government, filled, heat, full, hot, check, object, am, rule, among, noun, power, cannot, able, six, size, dark, ball, material, special, heavy, fine, pair, circle, include, built, can’t, picked, legs, matter, simple, sat, square, cells, main, syllables, paint, winter, perhaps, mind, wide, bill, love, written, felt, cause, length, suddenly, rain, reason, test, exercise, kept, direction, eggs, interest, center, train, arms, farmers, blue, brother, ready, wish, race, anything, drop, present, divided, developed, beautiful, general, window, store, energy, difference, job, subject, distance, edge, Europe, heart, past, moon, sit, sign, region, sum, record, return, summer, finished, believe, wall, discovered, dance, forest, wild, members, probably, happy, beside, gone, sky, glass, million, west, lay, weather, root, instruments, meet, third, months, paragraph, raised, represent, soft, whether, clothes, flowers, shall, teacher, held, describe, drive, cross, already, hair, speak, instead, age, solve, phrase, amount, appear, soil, scale, metal, bed, pounds, son, copy, although, either, free, per, ice, hope, broken, sleep, spring, moment, village, case, tiny, factors, laughed, possible, result, nation, gold, jumped, quite, milk, snow, type, quiet, ride, themselves, natural, care, temperature, lot, floor, bright, stone, hill, lead, act, pushed, everyone, build, baby, method, middle, buy, section, speed, century, lake, count, outside, consonant, cat, everything, within, someone, tall, dictionary, sail, rolled, bear, wonder, smiled, angle, fraction, Africa, killed, melody, bottom, trip, hole, poor, let’s, fight, surprise, French, died, beat, exactly, remain, dress, iron, couldn’t, fingers, row, president, yourself, least, brown, control, catch, trouble, practice, climbed, cool, report, wrote, cloud, straight, shouted, lost, rise, continued, sent, statement, itself, symbols, stick, else, wear, party, plains, bad, seeds, gas, save, suppose, England, experiment, woman, burning, engine, coast, design, alone, bank, joined, drawing, period, foot, east, wire, law, pay, choose, ears, single, clean, grass, touch, visit, you’re, information, bit, grew, express, whose, skin, mouth, received, valley, yard, garden, cents, equal, please, key, decimal, strange, caught, fell, team, God, captain, direct, ring, serve, child, desert, increase, history, cost, maybe, business, separate, break, uncle, hunting, flow, lady, students, human, art, feeling, supply, guess, thick, corner, silent, blood, electric, trade, lie, insects, rather, spot, crops, compare, bell, tone, crowd, fun, hit, poem, loud, sand, enjoy, consider, doctor, elements, suggested, provide, indicate, thin, thus, except, position, won’t, expect, entered, cook, flat, fruit, bones, seven, tied, tail, interesting, rich, board, sense, dollars, modern, string, send, compound, blow, sight, mine, famous, chief, wasn’t, value, Japanese, fit, wings, stream, addition, movement, planets, belong, pole, rhythm, safe, exciting, eight, soldiers, branches, science, major, observe, tube, necessary, weight, meat, lifted, process, army, hat, property, particular, swim, terms, current, park, sell, shoulder, industry, wash, block, spread, cattle, wife, sharp, company, sister, radio, oxygen, we’ll, plural, action, various, capital, agreed, factories, opposite, settled, wrong, yellow, chart, isn’t, prepared, southern, pretty, truck, solution, fair, fresh, printed, shop, wouldn’t, suffix, ahead, especially, chance, shoes, born, actually, level, nose, triangle, afraid, molecules, dead, France, sugar, repeated, adjective, column, fig, western, office, church, huge, gun, total, similar, deal, death, determine, score, evening, forward, nor, stretched, rope, experience, cotton, rose, apple, allow, details, fear, entire, workers, corn, Washington, substances, Greek, smell, women, tools, bought, conditions, led, cows, march, track, northern, arrived, create, located, British, sir, difficult, seat, match, division, win, effect, doesn’t, underline, steel, view

Visitor Safety Training Orientation Video Tips | Paar Media Group

Why have a visitor safety training orientation video?

Visitor safety training orientation videos are great for industrial companies that may pose many safety threats to visitors. Often times companies will produce visitor safety training videos to replace old, outdated slide decks or videos with similar content. Visitors who may not be fully aware of what it is like to work in a dangerous workplace especially need to pay attention to the hazards that touring your facility may present. It is our mission to keep workplaces safe by utilizing and applying the best marketing video tactics on safety orientation videos to keep viewers engaged.

Safety orientation videos are also great for showing off your facility to current and future clients, visiting management, high ranking officials, political figures or other guests, without having to lead them through the entire site. They can see areas of the site that are more dangerous or difficult to transport guests too. They can experience all your site has to offer without ever leaving the board room.

Digital orientation videos can be hosted online and you can take note of who watched when they watched and how much of the video they viewed. Some video hosting providers will allow you to lock down the video to limited viewers and even password protect it.

We’ve produced many visitor safety orientation videos, so here are our tips for yours.

  1. If you’ll have to pitch this to upper management, go ahead and research which video production company you’ll want to use and have them pitch it for you. Often times we are allowed to use entire cuts of our client’s visitor safety orientation videos to show as part of our pitch. These instantly clear the air about quality, content, and expectations.
  2. You might have to cut some content down. Make sure you keep in rules that are applicable across the site. If you know your visitor will be in certain areas that have different rules, verbal or written add-on instructions can suffice. It is also possible to make supplemental videos that they can watch individually.
  3. Produce it the same way you would any other video. Make the audience’s attention span a priority, as much as placing importance on content and accuracy.
  4.  Understand that on live equipment sets, more tasks must be completed on a successful orientation training visitor video than any other type of video. If regular machinery or the operators must pull the equipment from active production in order to film, you’ll have to align schedules and optimize the time spent on each piece of equipment vs crew time spent filming. Both downtime and camera time can add up quickly – work to understand which one costs more and act accordingly.
  5. Make it beautiful. If you want to get a long life out of your orientation video, prioritize shots of people doing things over newer equipment. Newer equipment could be old and outdated in ten or even five years.
  6. Protect your video content. Make sure you work with a reputable video production company that will not share, sell or distribute your video content without your permission. We have strict policies in place, so your video content is protected.

7 Keys to a Complete 2020 Video Marketing Strategy

The reality of the visual internet in 2018 is that it’s – in a word – crowded.

There are +1 billion mobile video plays on YouTube, +8 billion video views on Facebook, and 3 billion Snapchats created every day.

We live in a visual world and it’s getting more and more visual every day. We even found in our State of Video Marketing 2018 report that 80% of marketers planned to produce more video than the previous year. But are marketers properly running video? At Paar Media Group, we’d answer that question as: “Sometimes. But mostly, no.”

In this blog post, we’ll break down the 7 aspects of video marketing that we’ve identified as falling behind the rest of other marketing strategies. We’ll cover why it’s so important to start measuring video engagement and why you should have your video data integrated into your marketing automation or CRM. Plus a bunch of things in-between.

1. Start Using Video Across the Marketing Funnel and Buyers Journey

Typically, video is viewed as a top of the funnel, brand awareness marketing tactic. Whether it’s a short snippet on Facebook or a YouTube video that is meant to boost the SEO of a brand, a video has lacked a full-funnel mindset from marketers.

But video is the best way to tell a story, even once someone is close to conversion. It can be used at every stage. From a product video on an eCommerce checkout page feature video to a customer story for a B2B company, video is an essential medium for marketers to ultimately achieve their goals with video. In the State of Video Marketing 2018, we found that 78% of marketers use video for brand awareness, but only 23% attribute video to conversions.

That’s not to say that brand awareness isn’t important, but how can product videos, video case stories, webinars, and video email also play into your video strategy? Having a full-funnel mindset when it comes to a video can drastically improve both marketing data and results.

2. It’s All About Engagement

When it comes to measuring video there are metrics that matter and metrics that don’t. Engagement falls into the category that matters. When we say engagement, we mean the play-time that your audience actually watches your videos. This can tell marketers about two things:

  • The video content they are producing is resonating with their audience
  • Which length of videos are optimal for their viewers.

Only 38% of marketers are currently measuring the engagement of their videos, and even less measure the conversions that are attributed to video. Vanity metrics like view/plays/impressions can tell part of the story, but moving beyond those measurements can help paint a complete picture for marketers.

3. Are You Producing the Right Length of Video?

In our State of Online Video report, we break down the differences between the length of the video and what engages an audience. We found that 54% of videos produced are under 2 minutes, yet only account for 10% of the overall engagement. On the other hand, 20% of the videos produced were 5+ minutes and accounted for 69% of the total minutes watched.

Most importantly, brands need to measure their play-time to know which length of content is right for their audience. It may be that a 30-second clip works best or a 45-minute webinar sees the highest play-time, but it’s only a guessing game if the engagement is ignored.

4. Find Your Channel

Historically, a video has been thought of as YouTube or Facebook. While these two channels remain some of the most important channels for marketers, they are not the only ones.

When it comes to finding the channel that works best for video, it’s all about testing, testing, testing. Measuring the engagement rate and optimizing for the audience. It’s one thing to have a hypothesis that video works for your audience on, say, LinkedIn, but it’s an entirely different matter to dive into the data and see if people are actually watching.

5. Running Video on Your WEBSITE IS KING!

By getting someone to your website you’ve already won half the battle. They are now part of your funnel and not susceptible to third-parties like Facebook or YouTube that can easily distract. Using video across your entire website can help marketers engage their audience even more and push them towards a conversion.

Marketers can use video directly on their website through:

  • Video Hubs
  • Video Landing Pages
  • Embeds
  • Spots (Multiple videos embedded into a single container)

By hosting your videos on a video marketing platform on your website, you eliminate third-parties that typically own the user experience. Having a video hub can take that user off of YouTube (even though YouTube is still very important for the top of the funnel) and place them on your website where you maintain control over their journey.

6. Yes, Videos Work in Email

Adding a GIF or animated thumbnail directly into an email can improve click-through rates by as much as 62%. Whether it’s a personalized sales email or a nurture-flow, mixing video into your email strategy in 2019 could be a quick win for any marketer looking to improve their KPI’s.

7. Is Your Video Data Siloed?

Here’s the reality: only 33% of marketers have their video data integrated into their tech stack. With the majority of website data now coming from video, it’s essential for any marketer to find a way to get their video data integrated into HubSpot, Marketo, Google Analytics, or Salesforce (and many other tools).

What if a user was on a landing page for 3 minutes and 2 minutes was spent watching a video? Without integration, the attribution and lead scoring would be drastically off for this specific individual. This data can also be used to set up specific email workflows that can move your prospects down the funnel even more.

Data is gold to organizations and video can raise its value exponentially.

Top 5 Tips for Effective Brand Identity Design

Every business owner should be able to completely know and understand their brand. A lot of entrepreneurs disregard this and end up making some blatant brand-related mistakes, such as using an ill-designed logo, not maintaining regular brand efforts, or not being completely transparent and honest about their products.

But perhaps the worst mistake they can make is having a poorly defined brand identity, or not defining it at all. And yet, so many businesses have fallen into this trap because they thought the quality of their products or services would be enough.

Spoiler alert: it isn’t!

Why is it so important? Think about it this way: you’re going on a first date with someone you really like, and you want to win them over. Of course, you’ll be making efforts and you’ll be dressing in a certain way, choosing certain activities, and overall, you’ll be on your best behavior. Essentially, you’ll be creating a persona to help this person see that you are worth dating.

Well now, think of your audience as this person. Your brand identity’s job is to wow them and win them over. In the same way, you’ll try to charm a person on a first date, your brand will help attract customers and retain them because there is nothing more important for a business than making a great first impression.

Keeping this in mind, here are five important tips to follow in order to come up with an effective brand identity design.

1.   Think of it as selling your brand, not your products or services

Product-centric marketing is not trendy anymore. Today, consumers care more about your image than your products. Let’s take as an example the cosmetics company The Body Shop. Sure, other companies offer nicer products, but The Body Shop not only sells their cosmetics, but they also sell a whole brand idea. Buying from them means being ecologically responsible, as this is a cruelty-free brand that doesn’t test on animals.

Today, you’ve got less than 20 seconds to win over your customers, and this is definitely not long enough to show how great your products are. What will make get you sales is the image you cultivate as a brand, so make sure it’s a great one!

2.   Your brand design should reflect what your business really is

Sure, you should definitely think about what your audience wants to see, but don’t let that keep you from being true to yourself and your company’s values. Who you are as a business should be the only thing dictating your marketing and branding strategies.

For example, if you’re a company that specializes in app development, high-end technology, your website, and social media should be just as sleek.

It might seem like a small decision, but it is the one thing that helps create an honest, authentic, and agreeable relationship with your audience.

3.   You are only as good as what you invest in

So don’t invest in a cheap copy or design. A professional logo design especially is a must. A logo is the first thing that comes to mind when people think about a certain brand, so make sure yours is unique and well-designed.

Your art and copy play a huge role in defining who you are as a brand, so don’t let that definition be “cheap” or “confusing”.


A great example of a logo design that works perfectly with a company’s image is Apple’s logo. Just like the company’s products, Apple’s logo is monochrome, minimalistic, and sleek. So, invest in professional work, and you’ll get an attractive design that will help your brand outshine the competition.

4.   You can always go through a rebrand and come out stronger

Going through a rebranding strategy doesn’t mean you’re giving up, and there is nothing wrong with it. Even the biggest companies make mistakes, and many multinational businesses have been through quite a few rebrands.

Rebranding is not just done to correct mistakes, but also to reposition yourself in the market, or advertise your new image. Rebranding helps you understand your audience and your market even better, so it’s definitely not a bad idea to go through it.

5.   Never ever resort to artificial stunts

Finally, no matter how hopeless you feel, never ever resort to cheap gimmicks. If you feel like your brand identity is not where it should be, no amount of social media promos, SEO strategies, or quirky blog articles will help. Instead, go back to Tip #4 and give it a thought.

Now that you have our tips, which one are you going to start with?

Author Bio

Emily Woodward is a digital marketing executive who follows her passion for writing via freelance work.

Excavation and Trench Safety – Video Production

Why is Excavation and Trench Safety Important?

Excavation and trenching are amongst the most dangerous operations in the construction industry. Dangers can include cave-ins, falling loads, hazardous atmospheres and hazards from using heavy equipment. Regular pre-work inspections can reduce hazards and serious risk of injury. Safety inspections should check for the type of excavation being conducted, support and warning systems in place, access areas, weather conditions, heavy equipment and PPE.

10 Excavation Safety Tips

To protect workers from injuries and fatalities, preventive measures should be implemented when workers begin excavating. According to OSHA, general safety measures to follow should cover the following:

  1. Inspect trenches daily before work begins. Don’t go near an unprotected trench.
  2. Check weather conditions before work, be mindful of rain and storms.
  3. Keep heavy equipment away from trench edges.
  4. Be mindful of the location of utilities underground.
  5. Always wear proper protective equipment.
  6. Don’t work beneath raised loads.
  7. Conduct atmosphere tests. If low oxygen and toxic gases were detected, workers must not enter the trench.
  8. Protective systems like benching, sloping, shoring and shielding must be created.
  9. Planning and implementation of safety measures must be done by a competent person.
  10. Use a checklist to perform regular self inspections – download free excavation safety checklists here.

OSHA Trenching and Excavation Safety

OSHA Excavation Safety Management

How to Generate More Leads with your Video Marketing

Video marketing is estimated to account for 83% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with video.

Video is undoubtedly one of the most popular content mediums being used by marketers right now. It has the ability to showcase your business how you visualize it and convert visitors into paying customers.

The Cisco Visual Networking Index (VNI) Complete Forecast estimates that video will account for 80 percent of all online traffic by 2021. More people are turning to video as opposed to text and other mediums because, not only is it more entertaining, it’s a quicker and more efficient way of consuming information.

But are you sure you’re using video marketing effectively to generate more leads to your business? If not, you aren’t taking full advantage of video’s potential to move consumers further down the conversion funnel. It allows your business to connect with people and persuade them to choose your brand over other options.

Three ways to generate more leads with video marketing

Interested in taking your business to the next level? Follow these three steps to use video marketing to drive traffic and leads to your site.

1. Use gated content

Take advantage of video by using gated content. This is when you hold off on giving visitors something — in this case, video content — until they give you certain information, such as name and email address.

You can do this by adding a form at the beginning of the video or once they’ve watched up to a certain point.

You might think it unusual that people would be interested in filling out their information when trying to watch videos.

However, popular video platform Wistia found that videos with gated content have a 16 percent conversion rate. And for forms that appear in the first 20 percent of the video, the conversion rate bumps up to a whopping 42 percent.

Clearly, gated content comes with its benefits.

But it’s important you do this strategically and with your audience in mind. Think about who’s going to see this video.

If they’re still at the top of the funnel — meaning they’ve only just become aware of your brand and its products — it’s probably not a good idea to ask for their contact information just yet. You have yet to earn their trust and build a relationship of genuine interest before you can move forward.

Save gated content for consumers in the middle of the funnel who are already excited about what you offer and want to learn more. They’re more likely to give out their information because they want to hear from you, and that’s what’ll grant you better lead generation.

2. Add video to your landing page

The entire purpose of a landing page is to convert visitors and push them further down the funnel. So why not incorporate one of the most popular mediums into the equation while you’re at it?

People spend more time on a web page that has video, and one of the most strategic places you could put one is your landing page.

According to a WyzOwl survey, 95 percent of respondents reported having watched a company’s explainer video to learn more about a product or service. By inserting informational video content in your landing pages, you’re giving visitors the information they need to know in one place while grabbing their attention.

Use video to explain your products and services to viewers. Tell them about your company’s mission and why you do what you do. Encourage them to opt into your email list and what benefits that’ll bring them. Offer them freebies in exchange for their information.

It’s all about being strategic in your approach.

3. Have a clear call to action

If you want to move customers down the funnel, you need to lead the way. One of the best ways you can do this is with a solid call to action.

Do you want viewers to click a link to your landing page once the video’s over? Do you want them to watch another video that explains your products and services in-depth? Are you trying to get them to sign up for your newsletter?

Whatever your actionable goal is with your video, you can’t ignore adding a CTA.

Vidyard conducted a split test and found that there was a conversion rate of 21 percent for viewers who clicked on a CTA at the end of their video. Viewers who weren’t given the CTA converted at just one percent. That’s a huge difference not to take advantage of.

By adding a call to action to your video content, you’re telling viewers what to do except, to them, it feels like you’re leading the way. If they’ve watched your video, you know they already want more. Providing a CTA simply guides them where they want to go.

You can do this by physically adding it into the video itself, including your landing page URL, inserting a “Click Here” button, a thumbnail leading to another video, and more. Most video platforms allow you to insert annotations as well so that people can click your CTA whenever they choose.

What’s next for video marketing?

Video has tons of potential to give your business the kick it needs. If you go at it with a strategy in place, you’ll know exactly what you have to do so that your video content turns into profitable conversions.

Remember to use tactics that best speak to your audience and encourages them to move further down the funnel. In no time, your videos will bring your business the results you’ve been looking for.

Author: Syed Balkhi is Co-founder of OptinMonster, Founder of WPBeginner, Founder of WPForms, and President of Awesome Motive Inc.