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Top nashville Video Production Insights 2021

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Top Minneapolis video production insights 2019 – Trends To Look For

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The trends you can keep an eye out for in 2019 are going to take your video marketing campaign to the next level and help you reach more people than ever before. Of course, companies using video to tell their story is a rising trend, itself, with only around 60 percent of companies using film in their campaign strategies in 2018, and now over 80 percent using it. What this means for your company is that hiring a Top Minneapolis video production company to help you produce a video campaign is something you are going to have to invest in so that your company stays competitive. When you consider what Minneapolis video production agency to hire, check out the following trends to determine if any will work for your brand.

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How To Engage Consumers With A Video Production

One of the most well-known trends to come out of video campaigns is personalizing information to better engage the customer, and this is mostly done through social media. For instance, a full-service Minneapolis video production company will help you create intriguing video content that you can embed on your website or social media that has been created specifically for your company. When a consumer visits your site, they will enter in their information and the video is personalized using the data that they have entered. This customizes video productions to each customer, making them feel as if you are speaking directly to them and helping to develop a better connection between them and your company. If you believe this service could benefit your business, you should hire a video producer that knows website video production.

Creating a Solid Story line With A Video Production Studio

In prior years, it was popular for Minneapolis video marketing companies to create corporate video campaigns for just one TV spot, making it a little longer than a normal advertisement or promotion, but still short enough to be watched without interruption. In 2019, using shorter video content is the best way to capture your audience’s attention. These short TV commercials are usually done as a series and then shared on different platforms at one time, so they reach more people at once. Whether you run a small business in Hennepin County, or an advertising agency on Washington Blvd in downtown Minneapolis, choosing a production company that knows digital marketing in the Twin Cities is important in creating video content that can help you captivate your audience.

Boasting Hybrid Video Production Services in Minneapolis

Wowing your customers is just as important as engaging them, and doing so isn’t always easy with technology being so advanced. That is why you should consider hybrid video production services. Hybrid video production mashed up elements of live events with video, and since live streams are rising in popularity, using a Top Minneapolis video production company that knows streaming is imperative. You want a Minneapolis production house that can do more, though, and add in video elements, like a award winning creative, to the stream to give consumers something new that also provides them with information while not interrupting the stream. You can also do this with webcast streaming while you inset a lower third graphic giving out more information about your company or the live event.

Create Micro-Films With Film Production Companies

In the age of information, what is more important than being entertained and getting your news? It’s getting it quickly, of course. Today’s consumers want to have their news, entertainment, and more, in a succinct manner, and that is why micro films, films that play in 30 seconds or less, are becoming a huge hit. Now, you may not think that 30 seconds is much time to do a corporate film, but when you hire Minneapolis film production companies that specialize in these types of films, you’d be surprised at what you can get done in 30 seconds or less. When you choose film production companies in Minneapolis that have created these films for social media sites, you are really going to get a crew that can wow you. Social media is where the majority of these films are placed, so having a creative agency that understands their value, as well as the value of social media, will help you create a video marketing campaign that will skyrocket your company’s success in 2019.

Book a Minneapolis Production Company That Knows Live Streaming and Interviews

When you signed into social media today, you probably saw at least one live video. Live videos are everywhere, and everyone is using them, even corporations. Those corporations who haven’t quite figured out how to use live video and social media are going to be left behind in 2019, and while you may think that doing a live video with a phone is not professional, you can do more by working with a Minneapolis production company who knows how to handle live streaming and interviews. When you select a production company to help you, they will simply set up a livestream and you will select the format in which you get your information to your consumers. You can tell a story directly to the camera, interview someone, have someone interview you, or hold the round table discussion with you and your staff. Whatever you decide, just make sure that it is something that invites consumers to get a glimpse of your company’s day-to-day workings. When you choose to do this often, and you should, you should select a Top Award Winning Minneapolis production company that is near you so that they can be available whenever you are ready to do live film.

Hire a Minneapolis Video Production Agency That Blogs

When you are listing the attributes that you want to see in your Minneapolis Video Production agency, you may not consider a company that blogs, but today’s market is huge on blogs, for personal and business reasons. Some of the top production companies in Minneapolis are not only blogging, themselves, but they are helping to create short video content for corporations to insert into blogs. You can drive consumers to your website by placing call to action logos or messages within your films, and when the consumers go to your site you can keep them there by offering them an interesting blog to read. A talented video production agency can even help you place videos within those blogs to make them more interesting. Companies that have blogs have lots of followers, and following a company allows consumers to learn more about you. This helps you get your message out, faster, more efficiently, and easier, but you also need to entertain your consumers in order to keep them interested in your blog, and that is where a melding of video and blog is perfect.

BusyBoy Productions Minneapolis

When you are deciding on a Minneapolis video production company that you want to hire to help you develop the perfect corporate video campaign for your brand, searching for “production companies near me” isn’t going to cut it. You need to put in some serious thought and effort and select a company that is up to speed on all of the trends in corporate videos so that they can help you create a film that will keep you in the game. BusyBoy Productions knows the cutting-edge films and trends on the market and we know how to use them to help you produce a campaign you will be proud of.

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Best Free Tools to Live Stream Your Event Online

Eager potential event attendees are often hindered by cost, distance, or lodging concerns. Despite their desire to attend, they just aren’t able to make the trip.

Luckily, technological advances mean that various types of event software let event planners broadcast events over the internet, helping you capture all attendees, both in-person and remote.

If your business’ event budget doesn’t have a lot of wiggle room to add an online component, don’t dismiss the livestreaming idea out of hand. There are multiple free tools available online as alternatives to paid options such as Livestream.

To get you started on your quest to find an affordable event livestreaming option, we’ve collected six free tools that your business can use to host and broadcast your event online.

The below tools (presented in alphabetical order) were chosen based on their free tier offers, paired with their ability to work on multiple platforms, such as mobile and desktop.

Facebook Live

Facebook Live screenshot.

Facebook is great at finding new ways to keep us connected at all hours of the day. One such recent development is its livestream functionality. Using Facebook Live, you can share what is happening in front of you the moment it’s happening.

This feature allows not only host pages but also attendees and fans to go live at your event and broadcast their experience straight from their mobile devices. The tool lets you choose your audience, receive real-time feedback in the comments section of your stream, and track how many viewers your livestream brought in at various points.

Facebook Live is an easy to use livestreaming tool that is great for event planners looking to jump right into streaming without the complexities of traditional livestreaming platforms.

Have you used Facebook Live? Be sure to leave a review!

Live

Multiple camera streaming (via Live)

Live is a livestreaming app that works on Windows and Mac computers, iOS devices, and internet-capable cameras (including GoPro). Live lets users run simultaneous streaming sessions; you can host a Facebook Live session and YouTube stream at the same time through a central dashboard, making it easier to reach multiple audiences concurrently.

So far, Facebook and YouTube livestreaming are offered for free. Live’s simultaneous streaming feature is offered for a one-time $9.99 payment.

This tool is great for businesses looking to broadcast their event over multiple channels through a single program, rather than managing multiple livestream services.

Have you used Live before? Be sure to leave a review!

Open Broadcaster Software

OBS is available for multiple platforms

Open Broadcaster Software (OBS) is a free and open source option for live video streaming and recording. OBS markets itself to gamecasters and online webcam broadcasters. The software is available on Windows 7, 8, and 10, Mac OSX 10.8 and above, as well as Linux, if you’re still into that.

The one downside to OBS is its lack of formal tech support. In the open source software world, support often takes the form of asking for help on community forums.

This option is great for event planners that need software flexibility. The open-source nature of this software allows users to alter the source code to fit their needs so long as they have the programming know-how.

XSplit Free

Two versions of XSplit

Marketed as broadcasting software for both livestreaming video and video gameplay, XSplit is a solid choice for broadcasting your next event.

Although XSplit offers several paid options (with enhanced features such as professional broadcasting tools and custom script plugins), the free option offers everything you need to set up a live HD broadcast in a pinch.

If you ever decide to upgrade, the personal package is $4.95 per month, while the premium package clocks in at $8.95/month.

XSplit is great for event professionals looking for tools and plugins to clean up the audio and video of their livestreams.

YouTube Live

Broadcasting on YouTube Live

YouTube Live is a free tool offered to all Google and YouTube users that allows up to ten broadcasters to participate simultaneously. Once you go live, anyone with the link can view your livestream.

Other features include viewing invitations, chat room capability through live comments, and event scheduling.

This platform is perfect for livestream events looking for a simple setup with a massive audience potential thanks to YouTube’s video streaming market share.

Other free and open source event tools

Free and open source software is a great option for recently founded or cash-strapped event management firms.

Have you used any of the options listed here for your events? How did it go? Are there any free livestreaming tools that we missed? Let us know in the comments below!

Best Camera Crews in Nashville

HD and 4K PRO-Quality Equipment

BusyBoy Productions is an extension of your staff, assisting you with coordinating equipment, call times and any of the dozens of other tasks that go into making a location production go smoothly. We focus on the details so that you can focus on your production.
We provide the best customer service without the drama, always. BusyBoy Productions is available 24/7/365 to help you with any logistics or details. After each and every shoot, we follow up to be sure you got exactly what you needed and that the crew exceeded your expectations.

Why Choose BusyBoy Productions Camera Crews?

BusyBoy Productions is  Six-Time Telly AWARD WINNING video production company in Minneapolis with the skills of Hollywood. Jack Paar, Director/Producer of BusyBoy Productions, has worked in Hollywood since he was three months old and worked his way up from being on screen to the Directors chair. Why work with amateurs when you can work with award winning professionals for a great rate.
Working with us ensures you’re going to get the shot.

Work with a Local Minneapolis Camera Crew and SAVE MONEY

Aside from avoiding the headaches that come with a traveling film crew, working with camera crews in Minneapolis means saving 40% in Travel expenses, hotel stay and per diems. You also get a camera crew that knows their away around town and can anticipate the challenges that shooting in Minneapolis may present.

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Visitor Safety Training Orientation Video Tips | Paar Media Group

Why have a visitor safety training orientation video?

Visitor safety training orientation videos are great for industrial companies that may pose many safety threats to visitors. Often times companies will produce visitor safety training videos to replace old, outdated slide decks or videos with similar content. Visitors who may not be fully aware of what it is like to work in a dangerous workplace especially need to pay attention to the hazards that touring your facility may present. It is our mission to keep workplaces safe by utilizing and applying the best marketing video tactics on safety orientation videos to keep viewers engaged.

Safety orientation videos are also great for showing off your facility to current and future clients, visiting management, high ranking officials, political figures or other guests, without having to lead them through the entire site. They can see areas of the site that are more dangerous or difficult to transport guests too. They can experience all your site has to offer without ever leaving the board room.

Digital orientation videos can be hosted online and you can take note of who watched when they watched and how much of the video they viewed. Some video hosting providers will allow you to lock down the video to limited viewers and even password protect it.

We’ve produced many visitor safety orientation videos, so here are our tips for yours.

  1. If you’ll have to pitch this to upper management, go ahead and research which video production company you’ll want to use and have them pitch it for you. Often times we are allowed to use entire cuts of our client’s visitor safety orientation videos to show as part of our pitch. These instantly clear the air about quality, content, and expectations.
  2. You might have to cut some content down. Make sure you keep in rules that are applicable across the site. If you know your visitor will be in certain areas that have different rules, verbal or written add-on instructions can suffice. It is also possible to make supplemental videos that they can watch individually.
  3. Produce it the same way you would any other video. Make the audience’s attention span a priority, as much as placing importance on content and accuracy.
  4.  Understand that on live equipment sets, more tasks must be completed on a successful orientation training visitor video than any other type of video. If regular machinery or the operators must pull the equipment from active production in order to film, you’ll have to align schedules and optimize the time spent on each piece of equipment vs crew time spent filming. Both downtime and camera time can add up quickly – work to understand which one costs more and act accordingly.
  5. Make it beautiful. If you want to get a long life out of your orientation video, prioritize shots of people doing things over newer equipment. Newer equipment could be old and outdated in ten or even five years.
  6. Protect your video content. Make sure you work with a reputable video production company that will not share, sell or distribute your video content without your permission. We have strict policies in place, so your video content is protected.

Top 5 Tips for Effective Brand Identity Design

Every business owner should be able to completely know and understand their brand. A lot of entrepreneurs disregard this and end up making some blatant brand-related mistakes, such as using an ill-designed logo, not maintaining regular brand efforts, or not being completely transparent and honest about their products.

But perhaps the worst mistake they can make is having a poorly defined brand identity, or not defining it at all. And yet, so many businesses have fallen into this trap because they thought the quality of their products or services would be enough.

Spoiler alert: it isn’t!

Why is it so important? Think about it this way: you’re going on a first date with someone you really like, and you want to win them over. Of course, you’ll be making efforts and you’ll be dressing in a certain way, choosing certain activities, and overall, you’ll be on your best behavior. Essentially, you’ll be creating a persona to help this person see that you are worth dating.

Well now, think of your audience as this person. Your brand identity’s job is to wow them and win them over. In the same way, you’ll try to charm a person on a first date, your brand will help attract customers and retain them because there is nothing more important for a business than making a great first impression.

Keeping this in mind, here are five important tips to follow in order to come up with an effective brand identity design.

1.   Think of it as selling your brand, not your products or services

Product-centric marketing is not trendy anymore. Today, consumers care more about your image than your products. Let’s take as an example the cosmetics company The Body Shop. Sure, other companies offer nicer products, but The Body Shop not only sells their cosmetics, but they also sell a whole brand idea. Buying from them means being ecologically responsible, as this is a cruelty-free brand that doesn’t test on animals.

Today, you’ve got less than 20 seconds to win over your customers, and this is definitely not long enough to show how great your products are. What will make get you sales is the image you cultivate as a brand, so make sure it’s a great one!

2.   Your brand design should reflect what your business really is

Sure, you should definitely think about what your audience wants to see, but don’t let that keep you from being true to yourself and your company’s values. Who you are as a business should be the only thing dictating your marketing and branding strategies.

For example, if you’re a company that specializes in app development, high-end technology, your website, and social media should be just as sleek.

It might seem like a small decision, but it is the one thing that helps create an honest, authentic, and agreeable relationship with your audience.

3.   You are only as good as what you invest in

So don’t invest in a cheap copy or design. A professional logo design especially is a must. A logo is the first thing that comes to mind when people think about a certain brand, so make sure yours is unique and well-designed.

Your art and copy play a huge role in defining who you are as a brand, so don’t let that definition be “cheap” or “confusing”.

apple-computers-nashville

A great example of a logo design that works perfectly with a company’s image is Apple’s logo. Just like the company’s products, Apple’s logo is monochrome, minimalistic, and sleek. So, invest in professional work, and you’ll get an attractive design that will help your brand outshine the competition.

4.   You can always go through a rebrand and come out stronger

Going through a rebranding strategy doesn’t mean you’re giving up, and there is nothing wrong with it. Even the biggest companies make mistakes, and many multinational businesses have been through quite a few rebrands.

Rebranding is not just done to correct mistakes, but also to reposition yourself in the market, or advertise your new image. Rebranding helps you understand your audience and your market even better, so it’s definitely not a bad idea to go through it.

5.   Never ever resort to artificial stunts

Finally, no matter how hopeless you feel, never ever resort to cheap gimmicks. If you feel like your brand identity is not where it should be, no amount of social media promos, SEO strategies, or quirky blog articles will help. Instead, go back to Tip #4 and give it a thought.

Now that you have our tips, which one are you going to start with?

Author Bio

Emily Woodward is a digital marketing executive who follows her passion for writing via freelance work.

Safety Training Corporate Video Production

training-video-production-nashille

Does your company need a safety orientation training video?  According to the Bureau of Labor Statistics, in 2019 there were 2.9 million non-fatal workplace injuries in the US. Most companies have safety regulations and standards in place, but how are they teaching their staff about them? If it comes in the form of a manual or a poster in the break room, chances are it won’t get a lot of attention.

This is where safety training video production can make things safer for you and your company. Safety training videos that can be viewed on-demand are becoming increasingly more common. These types of videos can be a more captivating way to get your audience’s attention, and their attention is especially important when you want to show your audience how to avoid being hurt on the job. A safety training video isn’t just for places that require hard hats. It can also be for office and retail spaces. In fact, office workers are 2 to 2.5 times more likely to fall and injure themselves while working in their office according to the Center for Disease Control and Prevention.

Safety Training Video Production

It can be eye-opening to hear statistics, but until it happens to you, it can be difficult to fully embrace the effect an injury can have far beyond the workplace. Being injured on the job can lead to loss of income, loss of mobility, and many other negative effects that drastically impact your quality of life. Safety training videos are a better way to show your audience how to follow safety regulations, what can potentially happen if they don’t.

Safety training video production can also be used for illness prevention or avoiding cross-contamination. Places, where food is either prepared, stored, distributed, or cooked, are susceptible to spreading illnesses. We often see in the news that someone got sick consuming food only to find out it could have been prevented by proper training. You definitely don’t want to be that company.

Aside from ensuring that you and your employees are safe, there are also money-saving advantages to having staff properly trained on safety. The Office of Safety and Health Administration (OSHA) estimates that musculoskeletal disorders (MSD), which are injuries to ligaments, tendons, muscles, and soft tissue account for about $15 to $20 billion dollars annually in worker’s compensation costs. Injuries that accumulate over time due to poor ergonomics are also a safety concern, like carpal tunnel, which takes 28 days to recover from on average, can lead to a severe loss in productivity. On top of all of that, consider the cost of litigation because of safety violations. It can add up very quickly and in some cases force businesses to shut its doors.

Create engagement during your safety training orientation video:

  • Stick to right messaging – videos that try to cover too much ground at once can get boring and very long.
  • Cut the content up into shorter segments – if the topic is complicated or takes a long time to cover, cut it down into smaller segments which will make it easier to remember.
  • State the safety hazard you are trying to avoid – let your audience know what’s at stake.
  • Don’t talk down to your audience – treat your audience as adults who don’t intend to get injured at work.
  • Be mindful of the topic – if your topic is of a serious or sensitive nature, make sure the tone in the video reflects it.

Those are just a few things we have learned at BusyBoy Productions when it comes to safety video training production. We would love the chance to help you and your company stay safe, save money, and promote workplace safety in a way that will stick with your audience, keeping them safe and happy. Contact us today to see how we can help you and your employees stay safe.

10 Best-Selling Infomercial Products – Infomercial Production Company

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10 Best-Selling Infomercial Products

We’ve all been there: It’s 3 a.m. After hours of tossing, turning, and bad television watching, sleep deprivation and consumer curiosity get the best of you. By the third time that WaxVac commercial airs, you realize that the pitchmen are right—Q-tips are a danger to your eardrums! So you dial the toll-free number, rattle off your AmEx digits, and play a key role in what has become a $150 billion industry: infomercials.

1. Proactiv

Annual revenue: $1 billion

When it comes to its actual commercials, the Proactiv acne system has come a long way since its earliest days back in 1995, when the product’s main spokespeople were its creators, Dr. Kathy Fields and Dr. Katie Rodan, and Judith Light (a.k.a. Angela from Who’s The Boss?). Today, the zit cream company’s estimated $1 billion annual earnings afford them the benefit of real celebrity endorsers. Jessica Simpson, Britney Spears, P. Diddy, Justin Beiber, and Katy Perry are just some of the boldfaced names who have earned $2 to $3 million per commercial spot, and helped the company compete—on a financial level—with such mass market manufacturers as Estée Lauder and Johnson & Johnson.
2. P90X

Annual revenue: $400 million

Standup comedian-turned-personal trainer Tony Horton is laughing his frighteningly toned 54-year-old body all the way to the bank. Since 2005, the seemingly ageless creator of the hardcore P90X workout DVDs has been reshaping bodies—and the infomercial industry—one confused muscle at a time. And he’s got plenty of powerful converts in his corner, from professional athletes (NFL quarterback Kurt Warner) to would-be vice presidents (Romney running mate Paul Ryan). Now Horton’s got a highly profitable business that has generated some interesting (albeit less-advertised) offshoots, such as the Christian-themed Body Gospel, Tony & The Folks for senior bodybuilders, and Tony & The Kids for pint-sized musclemen.
3. Total Gym

Total sales: $1 billion

Chuck Norris’ biggest movie, 1984’s Missing in Action, earned less than $23 million at the box office. Maybe the film’s producers should have paired the martial artist with former supermodel Christie Brinkley. The unlikely duo’s promotion of the Total Gym exercise system has led to more than $1 billion in sales.
4. George Foreman Grill

Annual revenue: $202 million

Truth be told, two-time World Heavyweight Champion George Foreman had nothing to do with the conception or design of his world-famous grill. But selling his name to this lean, mean, fat-reducing machine earned him $137.5 million in 1999—which is just a fraction of the company’s net worth. Since its debut in 1994, more than 100 million units in varying sizes have been moved.
5. Bowflex

Annual revenue: $193.9 million

Though it has gotten a lot of competition from more compact and less costly fitness-in-a-box programs like P90X, Bowflex—the all-in-one gym system first introduced in 1986—is still very much in business. More than 2.5 million six-pack-wanting households have cleared some space for the machine; in fact, the $193.9 million the company earned in 2012 was a 7.5 percent improvement over the previous year.
6. Showtime Rotisserie

Total sales: $1.2 billion

Set it, forget it and watch the money roll in. This small rotisserie oven has been the gravy on veteran inventor/pitchman Ron Popeil’s career, with more than 2.5 million units sold.
7. Ped Egg

Total sales: approximately $450 million

The up-close demonstration of a Ped Egg in action—scrubbing away dead skin and calluses—is fairly stomach-turning. But more than 40 million people signed up to try the real thing at home, making this well-priced product (just $10 apiece) one of the industry’s most surprising best-sellers.
8. Snuggie

Total sales: approximately $400 million

Snuggie did not invent the blanket with sleeves (that honor goes to the Slanket folks), but they did popularize the item with a series of widely seen and totally laughable commercials that insisted the behemoth blanket was the product viewers had always wanted. They must have done something right, because more than 20 million Snuggies have been cuddled up with to date. Of course, it helps that the product is big with groups; bar crawls and sporting events are just a few of the Snuggie-required group activities that have helped push those numbers up. In April 2010, Los Angeles Angels fans set a Guinness World Record when more than 43,000 spectators showed up to watch the game in their Snuggies.
9. Sweatin’ to the Oldies

Total sales: approximately $200 million

When it comes to infomercial pitchmen, the rule seems to be the louder and more obnoxious the better (see Billy “OxiClean” Mays or Vince “ShamWow!” Shlomi for further examples), which made Richard Simmons a perfect fit for the industry. In the 1980s, he sashayed his teeny-weeny striped shorts into more than 20 million living rooms around the world and helped viewers aerobicize their way to a healthier life, simply by Sweatin’ to the Oldies.

10. ThighMaster

Total sales: $100 million

Like something out of a Three’s Company plot line (minus some misunderstanding of a sexual nature), Suzanne Somers became the most unlikely of brilliant business minds when she shared the secret to a great pair of legs: this butterfly-shaped exercise device, which promised swoon-worthy results for your thighs, hips, upper arms, breast and chest areas. More than 10 million takers came calling.

 

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Ultimate Guide to Internet Marketing for Business Owners! What is Internet Marketing?

The Ultimate Guide to Internet Marketing for Business Owners and eCommerce Stores

Internet marketing is the most cost-effective way to reach your audience whether a small business or a large corporation.

But what is internet marketing, are marketing companies telling you the truth?

What is Internet Marketing? The Definition of Internet Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, sales, and ultimately boost your business through internet marketing.

Internet marketing is really the generic term for any online marketing which encompasses a range of services such as email marketing, SEO which is people finding you on search engines such as Google, paid ads whether Google ads or any paid online advertising and much more.

These days, though, internet marketing is often used interchangeably with “content marketing.” As we always say, content is king. The more the content the more online presence and the more you can monetize to grow your business online.

Why?

Because content marketing is the internet marketing of the present and future. In the past it was all about keywords, now internet marketing is all about content marketing.

Content Marketing Institute defines content marketing as:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

We always tell our clients you need to drive traffic through resources, providing great content, and becoming an authority in your space, think of content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and indirect integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore because everyone is on tablets or DVR their favorite shows and fast forward through those ads.

Content marketing provides solutions to someone’s problems online, we call these the “Point A to Point B” or pain to win. You must hit the consumer online with the pain points. A perfect example is watching an informercial and hearing all the problems one has and the solution their product can resolve. Then if they are really good they will sell you not just one product but two for the same price.

Infomercial marketing

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering how this can really help my business by using internet marketing. The bottom line is you will not survive without internet marketing.

Well, the proof is in the pudding. Internet marketing shows everything and can be measured in places such as Google Analytics in great detail.  google-analytics-2020

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

  • By 2019, content marketing is set to be an industry worth $313 billion.
  • 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
  • Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
  • If you’re a small business with a blog, you’ll rake in 178 percent more lead growth than your competitors without a blog
  • If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

With 99 percent of our focus on content marketing, we managed to grow our worth to millions of dollars.

Bottom line: This stuff works and without it, your business will die.

Why Content Marketing vs. Traditional Advertising?

Here’s the evolutional pathway behind the modern form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising). It use to be advertisers would bombard people with advertisements.

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy with all kinds of reasons you need the product.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms. You’ve seen them and still fast forward through those pesky ads.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

content marketing vs traditional advertising

Ads have been around forever, even in the old west days, as evidenced by this traditional ad above from Coca-Cola.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

Everyone is adding ad blockers whether on desktop or mobile devices. As time goes on we see more of these ad blockers.

Ads are simply annoying no matter how you see them.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach. The other day I was watching Extreme Makeover Home Edition and I felt as though I was watching one long commercial of different brands. Clearly they didn’t have the budget to pay for the show without infiltrating annoying subliminal ads.

Content marketing is a soft approach that drives consumers to the product or service.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is gained. We call these digital touch-points.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales or conversions.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about quality and quantity.

Top Content Marketing Strategies To Grow Your Business Rapidly

Consistency and developing regular strategies best practices is the way to long-term success in content marketing.

If you’re looking to drive more search traffic and build a profitable online business, you may have to seriously reconsider your content marketing strategy.

Here are some of the top and much-needed content marketing strategies for your business.

1. Build Targeted Landing Pages To Drive Traffic

My search traffic has gone up over 800% when I created advanced guides for SEO and several other internet marketing topics. Each of those advanced guides has its own separate landing page, optimized for the applicable keywords.

By building landing pages for these services and targeting specific regions you will see your traffic soar. Many people want to be #1 for a specific keyword nationally when your consumers are local. We recommend you build landing pages for these specific regions and services so when someone lands on these pages they will engage.

If you haven’t seen Copyblogger Media now is the time. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. That’s a lesson for you when it comes to developing a sound content marketing strategy: when creating more landing pages, think strategically about keywords and build your content around the right ones.

Some of the easiest ways to build these high traffic landing pages are to use my favorite which is Thrive Themes. Thrive Themes is affordable and very easy to use with tons of templates to build attractive landing pages quickly. There are others like Clickfunnels which is very popular and I’ve used for many years and Unbounce and Instapage, none of these of which are free.

best landing page builders

2. Blogging To Drive Traffic 

One of my favorite and most popular content marketing types is blog posts and articles.

A blog, in particular, is a great content format and to build authority for your business because it gives you a foundation for lots of posts, pages, and content that all point back to your site.

Think of a blog as your main source for traffic to your website. Your individual blog posts are the very thing that reaches out to the corners of the internet and search engines. Users can find your website because they were likely searching for a specific topic such as a “How To” article. When you provide a resource you also gain traffic, exposure and most of all authority. That gives you a greater shot at leads, traffic, and ultimately sales.

If you believe that your target audience should benefit from the information that you share with them, then you’ll research extensively and craft the best content you possibly can for them, if you’re acting consistently with your values.

how to do wordpress blogs for traffic and leads

Blogging Tips for Beginners

  1. Create blog posts that serve your larger company goals.
  2. Write as you talk.
  3. Show your personality; don’t tell it.
  4. Make your point again and again.
  5. Start with a very specific working title.
  6. Use a specific post type, create an outline, and use headers.
  7. Use data and research to back up the claims you make in your posts.
  8. When drawing from others’ ideas, cite them.
  9. Take 30 minutes to edit your post.
  10. At a certain point, just publish it.
  11. Blog consistently with the help of an editorial calendar.
  12. Focus on the long-term benefits of organic traffic.
  13. Add a subscription CTA to your blog and set up an email newsletter.

How Blogs Help Lead Growth

Blogging can lead to other benefits for your business as well as…

Another Hubspot study conducted in August of 2009 – viewed here – revealed that businesses that blog receive better marketing results in general. The study surveyed 795 businesses that blogged and 736 that didn’t. The results showed that business that blogged received:

  • 55% more page visits
  • 97% more inbound links
  • 434% more indexed pages

It makes sense; you’re constantly expanding the online content associated with your business, which in turn draws more attention to your site, from both people and search engines. There are many distinct blogging benefits. A blog provides:

  • An opportunity to expand keyword-rich content;
  • An interface that is highly tuned for search engines;
  • An excellent way to earn inbound links;
  • A forum for you, as a professional, to display your expertise.

With a blog RSS feed on your site, you also have an automatic way to produce dynamic content for your main site. Many blogging businesses find their websites easily zooming above competitors’ static-content websites in the search results. For more information about how to effectively blog for business, click here. Remember, just because you have a blog doesn’t mean your website traffic is going to shoot through the roof. You need to take care of your blog consistently, monitor the comments your posts generate, and make sure your content doesn’t get stale with regular posting. Blogging is also more effective in garnering leads as part of a complete internet marketing strategy. When combined with an optimized main site and active participation on social media sites, blogging will help deliver a higher volume of high-quality website traffic and leads.

To become an expert at blogging and generate a recurring revenue each and every single month join our Passive Blog Academy at CLICK HERE where we take you step by step through the entire process whether a current blogger or newbie.

passive blog academy

3. Video Marketing 

Videos are the hottest content type right now and not many people are using video to their advantage.

The stats are staggering. According to Social Media Today:

It’s easy to see why videos dominate and will drive some crazy traffic.

Videos are simple to consume, they’re entertaining, and they appeal to the current attention-span deficit that we suffer from when we surf the web.

video marketing nashville

 

Blogging Increases Business Growth 178% Higher Lead Growth

So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Below are common mistakes most beginners make and some tips on how to avoid them.

What is a blog?

Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It’s often a series of editorial content centered around a central topic that demonstrates industry expertise — for instance, a camping company might write blog posts like “The 10 best sleeping bags” or “how much do camping trailers weigh”.

Blogs can help drive traffic to your website, convert that traffic into leads, establish authority in your industry, and ultimately grow your business. In fact, organizations are 13x more likely to see positive ROI by prioritizing blogging.

Most of a blog’s traffic is driven organically — in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. However, there are a lot of organizations competing for your audience’s attention, so it’s important to avoid common blog mistakes to stand out.

Blogging Tips for Beginners

  1. Create blog posts that serve your larger company goals.
  2. Write as you talk.
  3. Show your personality; don’t tell it.
  4. Make your point again and again.
  5. Start with a very specific working title.
  6. Use a specific post type, create an outline, and use headers.
  7. Use data and research to back up the claims you make in your posts.
  8. When drawing from others’ ideas, cite them.
  9. Take 30 minutes to edit your post.
  10. At a certain point, just publish it.
  11. Blog consistently with the help of an editorial calendar.
  12. Focus on the long-term benefits of organic traffic.
  13. Add a subscription CTA to your blog and set up an email newsletter.

How Blogs Help Lead Growth

 

Blogs-will-grow-Faster-Lead-Growth

Lately, our blog has been focusing on the benefits of business Facebook pages; but what about business blogs? According to a past study of 2,300 HubSpot customers, the ones who had blogs witnessed an average 178% higher lead growth than those who didn’t blog.

Blogging can lead to other benefits for your business as well…

Another Hubspot study conducted in August of 2009 – viewed here – revealed that businesses that blog receive better marketing results in general. The study surveyed 795 businesses that blogged and 736 that didn’t. The results showed that business that blogged received:

  • 55% more page visits
  • 97% more inbound links
  • 434% more indexed pages

It makes sense; you’re constantly expanding the online content associated with your business, which in turn draws more attention to your site, from both people and search engines. There are many distinct blogging benefits. A blog provides:

  • An opportunity to expand keyword-rich content;
  • An interface that is highly tuned for search engines;
  • An excellent way to earn inbound links;
  • A forum for you, as a professional, to display your expertise.

With a blog RSS feed on your site, you also have an automatic way to produce dynamic content for your main site. Many blogging businesses find their websites easily zooming above competitors’ static-content websites in the search results. For more information about how to effectively blog for business, click here. Remember, just because you have a blog doesn’t mean your website traffic is going to shoot through the roof. You need to take care of your blog consistently, monitor the comments your posts generate, and make sure your content doesn’t get stale with regular posting. Blogging is also more effective in garnering leads as part of a complete internet marketing strategy. When combined with an optimized main site and active participation on social media sites, blogging will help deliver a higher volume of high-quality website traffic and leads.

To become an expert at blogging and generate a recurring revenue each and every single month join our Passive Blog Academy at CLICK HERE where we take you step by step through the entire process whether a current blogger or newbie.

Training Video Production

Award-Winning Training Video Production

Training videos are a big part of any successful company, especially companies that have a large number of employees. Using video to train can decrease the time that managers have to spend training employees. Training video production can cover a wide variety of your companies needs, such as safety, sales, rules, and benefits.

Training videos can increase worker productivity, promote a safe workplace environment, promote products and services, and can increase overall company productivity.

  • An in-depth training video that covers all aspects of the job requirement will result in a more knowledgeable staff who will know how to perform their tasks correctly.
  • Safety training videos result in safe employees that know how to perform the companies tasks and operate machinery correctly and safely.
  • Product and services training videos promote awareness of products/services, and how to use them properly.
  • Training videos increase sales, worker efficiency, decrease accidents, wasted time and decrease costs, etc. This results in overall company productivity.

We create all types of training videos:

  • Orientation videos
  • Visitor safety videos
  • Contractor safety videos
  • Product training videos
  • Demo training videos
  • Customer relations videos
  • Safety training videos
  • Compliance training
  • Retail training videos
  • Sales training videos
  • Management training videos
  • Visitor orientation videos

Paar Media Group works with companies to create the right training video production for whatever type of training video your company needs. There are several features used to ensure the creation of a successful training video.

Voice-overs

Voice-over is a nice added feature to the video if it needs any type of narration or audio description. This is especially effective for animated parts of the video, how-to videos, and other videos that don’t use professional actors.

Animation

The animation is not always used in training video production, but it can be used to highlight certain areas of the video. Statistics, pointers, and other types of animation can be added to highlight particular aspects of the video.

Training video production process

Paar Media Group utilizes professional equipment for the training video production process, including editing, to ensure that companies receive the highest quality training video. There are four steps to the video production process.

  1. Development – This stage of the training video production process is basically coming up with an outline and a good plan for the video. This covers budgeting, type of video, length of video, target audience, etc.
  2. Pre-production – This stage covers scriptwriting, hiring actors (if needed), storyboards, acquiring props and wardrobe to be used in the video, determining locations for shoots, and more.
  3. Production – This is the actual shooting of the video. Once all the scenes have been shot, it’s time to move on to editing.
  4. Post-production – This covers editing, audio, voice-overs, and delivery to the client.

Training video production helps companies excel in more than just sales and monetary increases. Employee efficiency, workplace safety, and product awareness can keep the entire company running smoothly which results in higher productivity, higher customer satisfaction, and a more favorable view of the company as a whole.

Are you located in Minneapolis, Alabama, Florida or Nashville and looking to produce a training video?

Paar Media Group provides professional training video production services for companies, so contact us now to find out what we can do for your next corporate video.