There are a lot of rumors floating around about the appropriate ways to optimize your Facebook Business Page for SEO. Many people today say to make sure you have keywords inside your Facebook URL while others state to have specific keywords in your Facebook document names that reflect your uploaded articles.
Both are accurate, but because searching the Internet can be a drag to discover the very best and easiest ways to optimize your FB company page to obtain the maximum organic traffic from search engines, here are a couple of methods I’ve found that have worked well for me personally.
Let us begin with the MOST important optimizing tip for your FB fan page.
1. Remember Your Brand
Optimizing your FB page for search engines ought to be as simple as a adding few key phrases that reflect your business. Example, my FB business page for SEOBlogger.co is SEO Blogger John Engle. In this case, I am branding myself as a Search Engine Optimization Blogger giving away FREE SEO tips.
You may be tempted to stuff your own Facebook fan page with too many key words like “John’s SEO Blogger Tips, Keyword tips, On-Page Optimization and Social Media Strategies,” but having a title similar to this may hurt your viral expansion with Facebook.
If you look too spammy, even though that is not your goal, your followers and readers might be less likely to engage with your webpage. Supplying value with non self-serving posts and vital advice can bring a quality following.
Tip — The first word within your Facebook Business page name is given the most importance by Google.
2. Use Keywords Throughout Your Facebook Page
The same as any other websites from cyberspace, keyword optimization is the most basic kind of onsite SEO.
Be certain to include your site’s address (URL) along with key words with-in your short description. Your Website’s link together with your brief description will be displayed, over the fold and also, on the very front of your FB business page. Your Website’s URL will be readable and easy for readers to go to your Website with just one click.
Assessing your Facebook business page is similar to any other SEO procedure to get a Website. The title of the Facebook page is going to be utilized as the Meta Title Tag along with the short description will be used as the Meta Descriptions Tag.
3. Create a Custom Facebook URL
Do not ever settle for the standard issue Facebook URL that comes with your own Facebook account. After your fan page has received 25 likes, Facebook will provide you the chance to make a custom and one of a kind URL to your small business page.
Because URL’s hold high value to search engines, a unique Facebook site address should be in your bag of search engine optimization tips and techniques to add to your social websites. Facebook vanity URL’s provide the company owner to put their company name or an easy to remember link that can help enhance your brand recognition.
Stop by FaceBook.com/Username to check out some Facebook username options out there. When you land on the site, select your Business Page from the drop-down list. You will then have a box to enter a desirable user-name.
Tip — Much like your site’s meta descriptions tag, you will want to use a brief 160 or less character description for your enterprise page so your entire message shows in the search engine’s snippet.
4. Optimize the Facebook Images
When posting graphic image and photos updates to your FB wall, make the most of the option “Say Something About This…” when Facebook prompts you. The text that you write will become your search engine optimization name for that update.
Occasionally placing keywords inside your photograph descriptions, status updates and communications with other Facebook users, in which it seems natural and makes sense, will help increase your search engine optimization efforts. Adding a link to your organization site in your updates is also a fantastic practice to follow.
Tip — Much like your Facebook business page title, Google will put a higher value from the very first word in your upgrade, so it might be a smart move to think about making that a keyword relevant to your website.
5. Include Your Phone Number and Address On Your Facebook Page
To optimize your page for local searches, make sure that you include your Address, City, State, and Zip code. It may sound surprising, however there are lots of companies with a Facebook business page which don’t include their contact info.
Considering the SEO relevance that Google and other search engines are taking into consideration for social networking networking sites, it is just plain smart to add your phone number and address. Google will place a higher importance on Facebook business pages that give specific information like your business phone number and address.
Remember having your ‘Brand’ indexed for neighborhood search is a vital step to developing your FB page after.
6. Backlink for your Facebook Business Page
The same principle applies to your Facebook Business page, therefore, wherever appropriate and possible, make sure you include a link back to your own fan webpage from other social networking sites, Sites, blogs, etc..
7. Layout an abysmal Facebook Page Cover
This last tip might not be complete on SEO, but having a professionally designed and enlightening Facebook cover to your organization page will not just look amazing, but it will put you in an elite class of above the restof the
Your cover picture image ought to be held inside the Facebook specs of 851 pixels width by 315 pixels elevation.
Together with amazing images, make sure you include your Website name and tagline on the cover picture.
Also, be sure to include a square picture of yourself in the photo box… this dimension should be a minimum of 180 pixels diameter by 180 pixels heigh.
Tip — Create an arrow in the cover picture to the like button. This will encourage the visitors to enjoy your webpage. Fans who ‘liked’ your page will get upgrades raising the amount of targeted visitors.