The Ultimate Guide to Internet Marketing for Business Owners and eCommerce Stores
Internet marketing is the most cost-effective way to reach your audience whether a small business or a large corporation.
But what is internet marketing, are marketing companies telling you the truth?
What is Internet Marketing? The Definition of Internet Marketing
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, sales, and ultimately boost your business through internet marketing.
Internet marketing is really the generic term for any online marketing which encompasses a range of services such as email marketing, SEO which is people finding you on search engines such as Google, paid ads whether Google ads or any paid online advertising and much more.
These days, though, internet marketing is often used interchangeably with “content marketing.” As we always say, content is king. The more the content the more online presence and the more you can monetize to grow your business online.
Because content marketing is the internet marketing of the present and future. In the past it was all about keywords, now internet marketing is all about content marketing.
Content Marketing Institute defines content marketing as:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
We always tell our clients you need to drive traffic through resources, providing great content, and becoming an authority in your space, think of content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and indirect integration with the patterns and habits of today’s generation.
Content marketing provides solutions to someone’s problems online, we call these the “Point A to Point B” or pain to win. You must hit the consumer online with the pain points. A perfect example is watching an informercial and hearing all the problems one has and the solution their product can resolve. Then if they are really good they will sell you not just one product but two for the same price.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering how this can really help my business by using internet marketing. The bottom line is you will not survive without internet marketing.
Well, the proof is in the pudding. Internet marketing shows everything and can be measured in places such as Google Analytics in great detail.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 178 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
From my own content marketing endeavors, I have seen my small business take off.
With 99 percent of our focus on content marketing, we managed to grow our worth to millions of dollars.
Bottom line: This stuff works and without it, your business will die.
Why Content Marketing vs. Traditional Advertising?
Here’s the evolutional pathway behind the modern form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising). It use to be advertisers would bombard people with advertisements.
Traditional advertising focuses on pushing messages at the consumer to get them to buy with all kinds of reasons you need the product.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms. You’ve seen them and still fast forward through those pesky ads.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around forever, even in the old west days, as evidenced by this traditional ad above from Coca-Cola.
Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
Everyone is adding ad blockers whether on desktop or mobile devices. As time goes on we see more of these ad blockers.
Ads are simply annoying no matter how you see them.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach. The other day I was watching Extreme Makeover Home Edition and I felt as though I was watching one long commercial of different brands. Clearly they didn’t have the budget to pay for the show without infiltrating annoying subliminal ads.
Content marketing is a soft approach that drives consumers to the product or service.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Trust is gained. We call these digital touch-points.
Authority is established.
These loyal followers can then be converted into leads and sales or conversions.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about quality and quantity.
Top Content Marketing Strategies To Grow Your Business Rapidly
Consistency and developing regular strategies best practices is the way to long-term success in content marketing.
If you’re looking to drive more search traffic and build a profitable online business, you may have to seriously reconsider your content marketing strategy.
Here are some of the top and much-needed content marketing strategies for your business.
1. Build Targeted Landing Pages To Drive Traffic
My search traffic has gone up over 800% when I created advanced guides for SEO and several other internet marketing topics. Each of those advanced guides has its own separate landing page, optimized for the applicable keywords.
By building landing pages for these services and targeting specific regions you will see your traffic soar. Many people want to be #1 for a specific keyword nationally when your consumers are local. We recommend you build landing pages for these specific regions and services so when someone lands on these pages they will engage.
If you haven’t seen Copyblogger Media now is the time. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. That’s a lesson for you when it comes to developing a sound content marketing strategy: when creating more landing pages, think strategically about keywords and build your content around the right ones.
Some of the easiest ways to build these high traffic landing pages are to use my favorite which is Thrive Themes. Thrive Themes is affordable and very easy to use with tons of templates to build attractive landing pages quickly. There are others like Clickfunnels which is very popular and I’ve used for many years and Unbounce and Instapage, none of these of which are free.
2. Blogging To Drive Traffic
One of my favorite and most popular content marketing types is blog posts and articles.
A blog, in particular, is a great content format and to build authority for your business because it gives you a foundation for lots of posts, pages, and content that all point back to your site.
Think of a blog as your main source for traffic to your website. Your individual blog posts are the very thing that reaches out to the corners of the internet and search engines. Users can find your website because they were likely searching for a specific topic such as a “How To” article. When you provide a resource you also gain traffic, exposure and most of all authority. That gives you a greater shot at leads, traffic, and ultimately sales.
If you believe that your target audience should benefit from the information that you share with them, then you’ll research extensively and craft the best content you possibly can for them, if you’re acting consistently with your values.
Blogging Tips for Beginners
- Create blog posts that serve your larger company goals.
- Write as you talk.
- Show your personality; don’t tell it.
- Make your point again and again.
- Start with a very specific working title.
- Use a specific post type, create an outline, and use headers.
- Use data and research to back up the claims you make in your posts.
- When drawing from others’ ideas, cite them.
- Take 30 minutes to edit your post.
- At a certain point, just publish it.
- Blog consistently with the help of an editorial calendar.
- Focus on the long-term benefits of organic traffic.
- Add a subscription CTA to your blog and set up an email newsletter.
How Blogs Help Lead Growth
Blogging can lead to other benefits for your business as well as…
Another Hubspot study conducted in August of 2009 – viewed here – revealed that businesses that blog receive better marketing results in general. The study surveyed 795 businesses that blogged and 736 that didn’t. The results showed that business that blogged received:
- 55% more page visits
- 97% more inbound links
- 434% more indexed pages
It makes sense; you’re constantly expanding the online content associated with your business, which in turn draws more attention to your site, from both people and search engines. There are many distinct blogging benefits. A blog provides:
- An opportunity to expand keyword-rich content;
- An interface that is highly tuned for search engines;
- An excellent way to earn inbound links;
- A forum for you, as a professional, to display your expertise.
With a blog RSS feed on your site, you also have an automatic way to produce dynamic content for your main site. Many blogging businesses find their websites easily zooming above competitors’ static-content websites in the search results. For more information about how to effectively blog for business, click here. Remember, just because you have a blog doesn’t mean your website traffic is going to shoot through the roof. You need to take care of your blog consistently, monitor the comments your posts generate, and make sure your content doesn’t get stale with regular posting. Blogging is also more effective in garnering leads as part of a complete internet marketing strategy. When combined with an optimized main site and active participation on social media sites, blogging will help deliver a higher volume of high-quality website traffic and leads.
To become an expert at blogging and generate a recurring revenue each and every single month join our Passive Blog Academy at CLICK HERE where we take you step by step through the entire process whether a current blogger or newbie.
3. Video Marketing
Videos are the hottest content type right now and not many people are using video to their advantage.
The stats are staggering. According to Social Media Today:
- By 2021, videos will grab 82 percent of all internet traffic
- Every single day, over 500 million hours of video is consumed on YouTube
It’s easy to see why videos dominate and will drive some crazy traffic.
Videos are simple to consume, they’re entertaining, and they appeal to the current attention-span deficit that we suffer from when we surf the web.